Marketing
June 28, 2022
WeChat’s latest move gives hope to luxury brands that have been wanting to build coherent user-focused online experiences for local users. Image credit: Tmall
{"ct":"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","iv":"9e7393e4b33a42b3d7124da769fd095a","s":"4febcfdb89234651"}
Share your thoughts. Click here