Marketing
July 22, 2022
Only 12 percent of creators/influencers say revenue is the most significant factor in determining their success. Image credit: Mateus Campos Felipe/Unsplash
By Katie Tamola
Contrary to popular belief, most influencers and creators are not in the content world for fame and monetary return.
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","iv":"91eefa419bbb0415a321212bd2b91a68","s":"8d05a47a62a8663f"}
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