Fragrance and personal care
July 25, 2022
Beauty retailers must meet consumers in stores if they want to sell products. Image credit: Sephora
By Nora Howe
The beauty industry remains resilient in the face of numerous challenges. However, data shows that online sales are down, suggesting consumers want to return to physical shopping in this high-touch category.
{"ct":"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","iv":"ff6aa0cda7069bc884b100b67bd35417","s":"c928c0447be1cf78"}
Share your thoughts. Click here