Mobile
January 20, 2012
By Rachel Lamb
NEW YORK – A panel of CEOs at the Mobile FirstLook: Strategy 2012 conference yesterday touched on everything that marketers will need to know this year, running the gamut from security to emerging platforms.
{"ct":"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","iv":"28983c817f8d414be4af9a4bba49d6c8","s":"b784ae964a8a7be5"}
Share your thoughts. Click here