Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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","iv":"016ce7304d9cc057c670d2a6b325379e","s":"88f401f82b42a4ca"}
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