Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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","iv":"8b7feb82e673cf069a1e7939f4d709e2","s":"3ce3e2c2b63fb7b0"}
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