Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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IXoOrx8+KpZl8Yvja0wzMF1AT5UUIyfroYAwhdFm8\/8XUYlC4zI\/gvi8tL73LgayQgc9jDoSJx\/X88ZPx97mn3d7Ss8OVRCZM7uaV6D0QNXSo8ceGNPLzTluYGIr10ezy2hOjaJFIWCfY6kf0Ttb7qfFRyBjU1I9mKrKNuqrUfn0GrrTWApc9zaxcCtK0Fat+fKPCziG1qSpa\/LkbRxF0ph7unys7HBDLcuSwvmndWOaFMhPjNrxFEEIJNzjP3PS3G7QFJ1Ev2MFGGFzxUro+loRlXld8F8pDjNjH8ncFr5\/THV\/lo4sxAJoaAsKUAZ\/3EAPrKEnob1uOTW8nDnPVRrkKMY5AUPK0pXle3jjsdjSGbvInyYTN67\/cdM5fJTxLV7dhKeCbokna+Px7GxIgfGn69Eu2\/Vu1SqPrUszqClzId13r\/VU0wn2EEcY2nQI1Ka5zqwpxcc9vB31bpXC8OBw63AbsvxG\/40JURAouKu6Pf3Um4jk+R7k\/bItT1Zzsdd5U+ZBqy4W5AOmuHqXCMyIOT3pBTKV0cdDOKDLtssgqrV6wfh1zUAXijWz4pTYKYPJhZnfTXKA1SYpPQUk0YKe+wfczq0Q1+6JKdtgDhcusch6MKyPvb\/tRnHwPj\/ussO28dVMTitI8e2h46VdoOAX5KofZRs1Fpv5ZpO4ONcMXqgasi8c4j2nGbf7UaC0b6K\/WY8nGtw4Oz+AwxFI69Izid9XdEEHRxYwCb00TyT71098EfUsLCLwdcXaAnDcMbN8UhoqVh2gtm\/9t9e1GnQpQO1smFVRHpFWSWLBnqsZQ0zJVdk3xskuFXogBuF7sPRhTapgaRSc6UKB\/qyreT9BU3VW0kMafiyBkXgpZhWP6a+xRrCv6GAehCQ7+d+BuYaXUaARm+hoB2jTEdPi+Yq9s+xgWD5ZfEIch8Zk+AQe8QJmswYav0Ky8vW4YIqIFngVJBUQsMmUimdp8+OnTAf8tC+i7S+YjNa045UiWu4CUG5ms2ZSmKWa1We2GwrvGLl8CxSIhdpYh1eQvEOL2fUi2yglUCxrZ1GYegnidVemhlaW2e8q1WYMXyfaD3jFtxwNdil7PWlxGUy2\/3wb1bqxGpQ3TKQn\/rOGE8dOMGUNSfxHPb1Qop1UShwD6Nnv7vVJm0PMlfnt\/uT9jXJ4nGZS6W7aEOxj3075J9ONJB9aLpLfOcaA89nT7bquWqOPqEY9Dnlff\/OZdZaoyxBC6Q0lgvKd+paQDMoEZhyYQmIHAP28PuSnf5hFu60wKaYIAooDiaMgypP4sL7G6T9AU8UejdQbWkC07nPqQk36yDDDp8NqSVSecUUCBEZVaxwAXZSk38Jwn4b5loY6NIVM\/QO1mNMvM5KcZI7NvyBW8HeXz7snefVTGN9flvcTCaoL32emm34fK516bwNpONMSR3rvzpViD2l5DwIqebw8tJOhrtqYIgsc0uIdPlUNKV9aWbuqWnq\/NRWEVcSZC231QqkdOLZEVt2c\/+T6w0it58AjpaUoaEgQc+x+CBozQaF05YWrcC98R2dGkoTc0gZSEbusEkhLD91QdJ3b6Osc4jr\/5OkzDemyRjiiqxnRK0SiYgM59TOaraYwIBgMgms8L3dAf1Tw4\/nGdNjD2S3KOTwY9XdCHX4GbMw01cCOrO5LQI\/sGLN9FQwyQolwWRKPXuyHcgRWgjbb50bcNDcNVAqJ\/Goi5dXGP1H8bvb5Gxx+CReqK7brH5d5InnqfnaJIZ0NrPC9udTkfRqQUILSDM66hfHgHsJyTHDY4os58Ar\/m9Zui9FJEuASDfbIkKqvs6zUctKEkIuj11uioclnUTZK\/OGlBZum4raLfHdFaO4PnX7a3V8m7hqBXdFnmIGl2a96Xan\/iYPrnpgynVTDU48F3DuzUxax0bJmjJfBhE0NH156g0K76A3Y+UcSCk8eWIc00lYkkzcBdeNSmZ5hbWIi5O2TsJef7AnNyfPt5fP9aHFDsTQxCVNPy+\/YkUZFjMsR3A2ExVYGW6O2RWSmWpQGISxbx4tj+cOnFsTP0M8jZncSzX49pJyPYH3TqC8Kp5YQ+89b0\/xmGThEHkvN\/vztzJlCBIvAQEuL2dgvlJmmTGrDOnLwUFXxYCrqW13SEFLEUh8r8yjZEMXHiqHGk799nXXU01SsUGavcUyghpHYFYjo0ISKOUSlnABNeH\/dL7hZBQGXOHJ2KU0ljzX7g1\/wpuWbNULv48h2RLc0FB31rTPZ7ZhONyH5HJhNKiSa3W727GN5uyaPehR47xwXSDmdDfykWzLNJuGjoGTsGDYFUzeBYxKBI\/Wqd0EHyJ+es3g34rPNNyC+ZRKzZuQGLJACSIwTo2buU5kl3hgunbn2OeVAQ1FTfIcRYPXQaZYLpSvRx63IsNvm62gjVF0sfnrPmotn9Df6ISJovQFT766cG00RYuRj3pt7lIXLhoMfa\/LQ2gwUY2n37g0D59ZmYR+uM6wxUsg+tc9sWJv3KTonVigYCdPH1RML9DS4GICSdlv3LQ0TEYBgvpseX3bby1qphuHITl5STd5idq72MM7aft1C4BSPj7WD1fP2XaRvaxpWap6Rwtz3gtaXpLNFPr3q9Oyt73a15h+FNEqoG+bmdJci1J9YG+HNtPUYaMgnyloThS9esFN2sRBGTugWDBmiteYa61jPgvQYHIyIIxx7MkDFxkZMX8n26pvHLpNyORSg9wHttnz3V3JKYF4mR2HUnhNh2gl7Bcfz9lz75mUwZfBmp4yhA2n2KDrUpNpjy7C07Qa98hqFwjD0+2DopVPYTiGxghn4nBMjHRzjI+mqgY9z86c+hb3gAfmsfqBn97I+G2DZvnXjgzJvR3Lio7\/yjHhO7cM9hs9A9+WQAj+5LVOUmXFFtSNSRVDyWQYvR0WXPHsUgP0gCoL6tAPqpgchHZ5yzFFaOppi24NAQ5jqHSUrX2L5pWNlDMk96dptIh\/P7i\/TB7Ib9aTbimkobnrJdhR+SMTfSBHY9jQGONE6DbjvIdhS4ZnREB5Iz\/IOXYywkBtL7JbDOzxruhx7Gcn9YufZ2y6YZQsmt0FJLzPaT5N7nXgQBPmGSuMh9H65mAKprzuhg7k3mSWsJct+xkrNl3pRBUiohEt+4fC69Qb7BREcmKB50Lv8CGURfSEQ9alpIK1MWPmrDWD0e1YU6RCLNS2JFSTfMS1cY0C6N\/60cgBlTQ263REVkfQEZuExpyZvSJuASBbYNprO49ywdpMOnJizuX6HRuSBB0TL8W3q70C0L4Uf1kVxU4kvNuyrgIM48JULQwgxvG4up1imrVahZqF7tt7UiMNjaHi\/XuJk+w9l3TY9nj3tGeKmhQXKQS0clywhwt2Mkw1+sP2s30kEGF+DgcZIy+cLLT9BbP8bEPDtCH2\/eaJ0FYzpVng+JOrL7W2wPBXmAkCw930jGyifAA0+6hgcOwRExqEaVjzJdBUWVyjsHSE3l1JL+Xh3O58OGamauzsNaWxR\/autxJngCSsJ7+rr8IIrWSRa2kdlVqkQtU\/APS\/ghNmutgrdriCZb4CVdw2NWqz\/G9DkMkwGnXfkdfbKv6IDbfCeICbi6kqo82uIt8WXgUF5kf0K7MQ50xPu\/O6jF0QuknSn0sAI2X\/jxvXF8H8wHtn2\/hA0zt63fi5Ry4PlL6K1R2n6dwA4Go+6G8O5\/a4WBFzCG5F+C6CUHWu2wfF\/tDsW\/iPTeGtwSkSXcGJgJok7a0Dt3hfm6vJ7\/0hICE5BS4w45K2xQ0SN5v1Cw8maPKvRg5fp3bT3y9xiRmyLfw3OZMqG2hb4kp4v0f6Z3qtA6\/wTGBib1LGJ2PiFvm0PHVHh4tfTZ2V0\/DJesKXHlatHzAnHZhmez5\/Maw5mor5cua58SIVfeLInPgxobUay3j\/GeIu\/M3eEsf\/XqxU91o3p71fKJqR7KJFYoNUHpKpUrulcGvSVJ8TiNV\/iWQZ9PfZvdvqsn3lBOT9ixlhyXP\/irCFsnqUTcKCK86yOxg6FH0LQIeE1cxRgh8Y5pZIdGRTDtXSmB0+Ny4u7so6y12SHEg6pQYVkxiruO1w\/zfAdjqdx6XEYQXhU4tFz6OiQE71vbJky8kR4IXIm8Caz7Swvl6WCm3n2KeMB69oGTHJ5ZfAYQvX6IgOGAxKhW\/oCc7KDS+l4Eb98Yqfr3QsEt0tRhIiS9rY4NmEMjSzd\/mPSI8Jilhm6Jn5iTjxz5yxKsIoytEdaWTh4V5bUEDUNHKCfiGAB5xpv1h0\/eWgIR4FZ8Y3lSLFiQa8IUWEMrF3JlGd6T3S4mE1eIFyLAHw9bYNSUzSq1i76CPWXlT+y7x3toKSzsxZn0t4EATHpqSXLDMYe+e9b\/psV\/0ZZupxmgllAxfxr7qAJdUMZ++wAcdwC727z4So86VI7UoO7YJ5Mfi9Ugjnvfh5z6","iv":"51f6e463bd7b19665c42ac51592b6756","s":"700d72c21857b7e8"}
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