Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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","iv":"7dfe9f3a7d72a2cad7983ce166379d0c","s":"d3b3387a17b60939"}
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