Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"34f9595f1be967d27f3a8e277287683b","s":"01b66c335e54df27"}
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