Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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pGifsFTjign3nELZtonvrku\/21XAeQqoeCqAyd2X9RPPEUvJpPEphIIBmuaqZ3xQleXp9dI2Kis3LQfXlqRF19lutoDo3ZaWzxZGN9RIISQV2EGTCex1PoXb6B0FHCzdJgxdWGwNAoW+Uxgj61AQJfleMQ1PIYyA48eD\/J4q80Zi7Wh7UcLcRwCDzuO34UrMdbVfvhdxG7DnRyRZ+nTOtq1M3nLNDc+UbJ+lx+cNR7ZIWgtA3FBeAiHLsLoXfptTJTxyEtsoZ6QbSYhbHlwZjBDui4lEw9\/8q8Te6iApZ0GllYtxKmpMUCJL7Ol8kEKACxGgvPrKrzrqEg1XPtObeD\/Nlxa4LoxqqIOSbcliUqFfiIT1Qi8KmMkBfiFfZ2Xf51oTJuxlTqoVmCCylnFDSA8bbSbvCVqXdWNV0Fh7L1eJFhX9oWJRrihZGgmmNwx\/CsmZmp5ak9PEPK72u7nMmf\/fLySPCWT61K+m9kzfudsje6NizHSMo46y4eEh7AtTEWYMkj0sdUH9aH7YBdWlLF67ponVDh0Zf2m6vAsVXL4gPIl5N5s4hpwAECI6ALsOlmPF6AOnNaLMayIVx88\/5jNc1MCo6skg+h260mfOGdQAdNqVbU5QdqdH+pXiBkFR7Rg+6JF8vQTEFybLjv3ipQWMxgtgtSrj6nP8fR\/AJHC8Vq67Ctn19CValhzteU2EuFKU9hZECZufFk9wrEbx4CcdqzXoKYla0YUYm0HjhsWZ2N220+IwPj0nUR8z0EsJxgtDiVciiNzcTz8i7EXdjivc4kVoSwpfgpa6xtc9JXIkL\/GEIR3tG5h4YB4jqx1sFE+SlpkonSPsHNSFa9aSZVvfDXBScocolcQABpc\/+uD+StoamSd1+ywCqXI3rfkb0pfljQdr8k16Nhmqza7hfPNUi9Hr6Cx\/hBW048gF4pcwrIVjHJnZzeLRUxllkgKkbSt\/bYaAwDyLcWPBeHYzTvqw\/nbS0P0PjEEAhWrh5E\/d\/Oz7tI8KlgmKMHSaZltAUB5yMpNtxGqdLWLC4KInr4LMkneVEGBCCH2HxjnQKmSaH9RaIe2Jg187U0MfwPXAS+KlkOoA2\/YF4XiNGPkazIPe7S\/2teMKN\/5n7qo99TleBst3M4GWdELF2m9xqErDebER\/VbE4DYivo9a6Tk+YULUlOLUhTnduNz7ii+kVn68vnthYQHqoAn1s86BCmW5UkuZ3+VhQPPmbpEiVcX1iXWyB5keJTbqAuWbVoY0cttbiYnWZMxqkThBdX+20BpujfaA4KC3r2lWtAfJtbFlMlJydhVHx+RvdWDbfXO4YdB9rF44ZDzi8E3dbtfq2Mfg3wSDjonBJPb1PrWgsWHzkHQeL3WQ0eZ+5h6ZJ9hGxr9EdEj+UXeWwHX+\/cwBa+KbXZo998knL\/CXBaSjP+VCFBez++oaKKdzg9TbZSnrOBRJfJ4gXuBH0SjfI38nT6UF9cpj3UP+qlQOqnzf8Bzox1FYKD9\/CQwiJc8zB\/Z+0Hd\/jIGOSWDa5jt50ke0h5vopaN6MLUAzXbLZeN7Ew5i8XyNZTeoFdcv2tZBauRp0k9Zw0QsUD4ukSYQHtBYZfwQKb04PouTxzAquy301UuxA30ZoqMp8XBTlsZ8mg2ZbX9R\/V\/anLy4V4UW7wCJ7SCmPiNA23vLbtaJtmzC9K\/ZMyfuASdeTkiTPEc8uwIio\/j\/668bHPGJ0Jc7LHkwa8pe143jl+OMRNtSfdtek0gKTE\/RdVhCyTi8yZ\/QSXs9AL9YHGLZLm5KSoGr2oZV+kklDgo6aXaivect2ERHkVF6pQXeqWagzIUCCn3ShOBmFp1rFJYQrE3XIlVlejjdxkndMahxhipHjGIP5GABO77TJrl9V7juf1+rqAz6mxysMddgJB+snoILLuGV7vYW24qflDlt10E0js7TcH3PcVcu8ZTJwUy4xrmMTQNHYXfRRvnAqDuzxuV69aO28FqSvav4kVDK9g3jznTT0sLMCFKLVUoLaZHPo30yf08S5+h\/tSYi5GeFYrRqP1OZaMPwBACmFBlRtGEY\/LJdlSEynU9WLUr37zAbixO0BnLXcWtTLA8mdJUYstDxhS7RtClFLmaH9YRqqFbWxLBNYD+niyJ+TnycugOYWQqVck7xtKgtBBXBhmDvr4CdLDwUdO+SHgqgCCaN4BN4D3hG98rcCNKV6jsCY3weLRJas9c4q22Q90GKGUgOP1xWXSGUMTKwPhAGO1p3aTcutMJ\/LWazSrECoaMU2tu3tVth57zPw2aOLedzqTDoy2OIPUoAnPjxYP5CsmXrfTQABShC6TB8O1\/AO6z5ywtZ1AuOzvsSXvpBk\/lWlhsiAUUE9k73fwsjItzf35lmTX0RlpEGaTRMM1Xr3F16LD9cxw2dvFTcSJsBNG6u\/GrwLM5j4WP61QksrluoGu2PpVGfVOtKx58\/cVsjn80BCjr1q1yUVjqVz0Xs6wdJWS\/JHYZJNyCH0fN3DDZBiBZMfXaBOv\/HrKjXi754rq0x5xWYlDvSFeztTkKxvzbKna9RSwPBHtC\/KxRlXUjZP0EePcayCQtiISLoKM1LnWU3EIAOYx04zxa7YZAFICXUKy9J\/xiGZ3eOAcyWqtNKxPq8kgdcu+HfNygJPFE4DWPob+dBdBQDiMnPwaDhJdLOYH1W49lLQP\/SCYT7yMO6kRDSJDkYiieQVpn2UixpyUDOLmzfHJEzuboXIWpRNvk0JfEbTQ7kT7vyg\/ERm8BQvdmFcZ0nEynxHQm9tfniMPgbj8fotKlXxw+0oAmmwJVKpcZLbTe1e2hrVumNhlCTXXwn\/1cQKhaQdi6B8iph8LtEHu1wIyH+pwPzC4kFGmyxc41C7JScmu9ddWGuGCg8tsL7lflQadDsWH6MDUyCjdHI4deTQHDzamCAXZUMnAN13jEyKt\/\/dQomAmltQnAA+5Xrx\/67TE1uuek0ej1LQVNUiF\/cyaDv0uZMmrTx29NlbQuZfMeBOfHJ7Z4nTUcCXRKl+rYJF+urQb2ccvccrrq\/NCdEyCb8Epc68ZtjbksHacrzLlgtznwoSDA0gb9H7sq1iJHab6F8DVXWc01KGV866BySzxgDNH4qrZ0AcwsncsQlNMYZl4HzRHE+9+RVhtzXG57l+DR\/gMzbZfNmbJLfTfz9vnFjumkD4KBkRvgMBiIg2FribHjdf791y1aGKT58YqsBiD0vlA8\/8OOQBqelnRoDgHPApdyMMrg07EZi695bX\/Jt5hZMOF3LbqFcaffvLTYPzF7H0ZtwQ2fuqNqxJkKtEeJaaMRy5JH5LW2WgWbtcMeB5EDIcrH7DZBAvn4Oe\/kC2XEW6PW+1f+qK5FG8NcjPlE9extOmvWBrYrrCEa\/rM3m2etvfDxWmpPirENn9r97V62GV9EPQa01hjOLFA9QATQfLDTnuSffL5ZG5TaBBUQkXxp3xsQ\/88d1dJh5odr5pPmKhg0RfXE94FN2BXuzkdrstvcgrzYEuvleCpopjs4GC6\/sZHQEYAmahu7CQuxeM2\/KEg836qfL8Hn+1B9Ta9tRkWEC56K3mq0bxga45MMog9+I0kHphKGmji0wJEh7HyZt7T8jlEkoHnh1z7bSAdb7Wa3koZ5FdGnyZPw4GOLcKUbLHVg6QRbW1\/QeFIoJsI7qbEFXJvzszSLY0am8EXTVavjbP29QHyo4I1+8XThUZxs1irKPwYnXIzhSMttcX3sHT0bp5zWylgAIJV7aftNuo9IgjSVxG9og6zjGpQ6kw97ZGQSwXvTYGZxZuNKHNdCK5lpzz4+o2GyZJppUrF0b\/+6ypT2LAMHnS15GAnlKH1rqFBwWH9Ly1eVDGx5nB3r9CUAmny3JxSo6nA==","iv":"d15bc1f80ead503b05ea9f2b4daebe65","s":"085ef4e05c1b3276"}
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