Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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R2yVhW3ULEbsrUkTMlA+WdD4jcHnjdN0NTIkwpmsz5O\/8ok6h+vq2iTlEA07bB7ellz6c1GLOYA87+I6qa6tIgNaw7JmGjo2jtfNtybpK99G6sh+fXjmwQBDHLHGvb+6xI7engk483yUY9n0X+H\/3sSnYDzSA15LQRJnM9SkpGyqzABii+Kpmk7IqFI0auVGvAW\/RrGVL1qZTs0JAistObKyTUFs5V3jNa6qUs+TNyAJmWMKAe4fk9arfLXz9lJHxJkzfvYVdrJjX0zdk\/AS+tGJxTa0jYFick0GHg74opMBrFPWM9bMm7xVPUzb\/fpLUxjB\/k6\/xIgqEWgYlQUVGTu2zMXV2qV72pk0C3EXWpiGkWcqML3KBMfxlQrkD2IJ7Qtg8Mdh3dptYjaofmy0IvlO+vTetY9bxAGSvUF8ytjrW75j6Pyaos4HGI65I3r21nFDeDZxhOgRxyAuHZHUlYtl4jrAVzjwc79jl5IJSKCgW4rMNg9MzhZUlfolnINNYL4kKLkQzU04UYGHy9DwC5VGyqvgjWIOEUPjA1TKTsT2mNgFZsbSLZAlE+zLYsE6W3Gqk6RAN+C5Cwlr1erXqF7\/mqZxKu2PSHTV75PyO7m7L2k0NuW7NjhGcQX9aZJAqdjETCs4npRHDkICa5aEX2XB\/erz6cZDPwpQ4KhRoQU+s1M9Oe6tQPhm2J5QFwyPgDqk5eGUrD8H76UuzM2CR9dD\/SjZpHyXxBCEbj239KPE5K6ERdRwuh4VRWsKV0NzEHAPexpfK5SvY6utZUDw8EOr2w1Cct8UBQPnW52\/pqe49NDj6GWb9MeIauuiCeWGy6acEHEte7Fu2EvlXtGnkq80PPIUIWpUgacojEW+vyt2x2CsYOboXSLjT7oeEos6q5MspQr5AyPWXaD2mYx3uRQDUCILGQRY4nA9fqGPyh06xyY3D0wMfIobTKn\/94bO+QGWGNclzGPw9jC96RhkhJz9Loc4B9huGReufEpgoTMo\/kXpijSQurrdcYVbm4CRESc7AlJOtcRa5kB2MvEQrbU1nwnGhQDWCjR0BA2ISdRRACd3X97cNMSywCoueon+OH9c5d0WVsUZsWq70ZLMCOhdgzylh2Nec1ixUSKcYj9ZKURPF0BnfRb\/zrqknZHh\/vz4i1YN7reuZXGCdubeFoxt6GChEat6XZVbUmuP3u9lqcp6VQoBgRRCIB5gXKyv9JoMsKYH46U2zSF5YFEBqD54ZEIUGX+HvK\/cU5FfuTRy\/mCAZoiAZj34v\/gvFMst96QMH9SLEvBvAFctDMeAhOAHd1KGTBGnF1eE0417Q0nWJ7isKEToHwxnF0I6fBwlBD96oQXbAXF9CN8pun4dl226h8GpQMlZN2YPF5WnhtaSSMsSndAaFc2zK3Ux62DiIW9lC2mgpWhPBVZBj2\/XovhTj5hdTJ5fII0RpZvyyVpfcD5DvIDULso0f6HzFEYJF5fz6Vw0mUcjQQea\/VquoMvEP6rVS2q\/dVbuYyv6WOsFyQISteOkXmeXZu8DyEzmT01hAa9IBM5ozWRyp4pMBBn3koq4gZwxs2YQVyw1lu4fLJ+oKmz837Myzsa9auuJ7A618uCbm+UiaNInCT6VhfQ\/XlR\/hcEa4fKrGOPp\/eRbRFD1B74TwiKzOG4tt+9EPT3UmftPSwEpysV1E6fAS88vJFevF8bAZZs9lA8puNf6MyVHL2acf9fzQYydnCfpYc7Mk7zyjmBWn0zO\/J5Z03Wjor61aIVswOOCRD8o3ANQ5tvIRyWSLGLejFaqRwzwe5g3G7Fa0NKkPFcWalS3cLQDrt8R7ooL9hoWQ0apabN1mvfRRRKpxMlJzTDScehpVb0R8NWHa93uAz20q6k4zYeu4Hx+bNVW6JlKysZzhuuaVfFq9DepwvIgG21vZdqY\/jPtoglnYkfKHa+favcGk3YbwarvLqGhv3z5TzFsJd\/WH+i1za3us\/LRFuyctRe8PmJAZeUfU2NhCO7i5rMACS9fGf2UqjjjxeFagqvSfxoVkUU7jgEh1xlIV\/GLs+TSRjcHnVrwFU2jlloGPJg37P\/QZnVe+Nx3TosVwhQYbLvjtdNFWKBlhPf25IJXN8ei6C1GcnCrDkopOc+O+bfM1DmaFyZfZJYaCTb8lPh4Poea+35OsTCx4h47SmUhKUfkmv9ixxdabMzMi1QX8XloOYbGjlAe3wmKOOxmkr4a6PnUBoVuWQVBAmOzcjydU6ms13bbYlWfN85inNaSxS1GM\/1k\/\/leeRhEYcurVEmQ+HuGDSNWjj7FbhVY+t02OAdVVAHBLO88HkwJ40sMoo5KbQEPqWAXSlPZexevo7AXlwEAROgTCyEtv1X7fSm3sJkhweyXKFyr9M2x4UMXEHH1tFpnHPnIZJF2eaAdqapeYBhWkSAAPVCldRhWpJUReA2a4A0y+krpbLs6e06404xx5vDZQt00sAsncqPyBnj8qYpMBnF0bC1tPa99IrlhHG8At9Q\/D+5luooZCsa5IiNP4KnNqsCSiEhwAofzCY3xJdvc2v15GGsOIYo80p0VzU8qKNqY164l0oYTjRXBrJhh7+\/zprooo4k6+6gpLONn6qjeqSxMbeP1hZ2ZojPQrQVCSE+\/mmoSXfPtyQ2Tj2JVNWDdVcboCyAcr\/iMJW6PSROfRQXRMS44v98hwoTjTMSXVmH5bYINKsW7iD6PBgbu78BuydUHRtfrscL\/dblu6cSFHq5CyAIigabIjVjCMZbRZFpvfu0dX3N5YxFyvPGoXCco9oEVx\/mjmvuV0+BWB8tZkAquuZLkgMm+QzYWpDgDqYH0BDq9\/Jb\/uWcpRnN1BOhdd71jW0mHSsqWzvv7t5ynlnVFCDfDhlg\/sk0PrIkFXnGVdnwI1h8k6GsqH6SX5rHU9TvX+14sSOFmZoz4h3EQ83gwPlRDDXPu01YCgptDO6FeDREE03VwDgjzKulsJdw9RlSOhW492WKUTkFVEXdpt1onxUC\/vf7ZtFjXy0CoewvqUgYQSJwW0Qx4b4tmQOKHY77VugDE4GilcihxWI0oEKgfH\/qteIS1AA55VD+tShvyo5ySd5wLyT6FKjwpJTWWxq2e0UIYRviNxSEjG7l89Kt75tkuLztlcfdw0g4cm+FRj03iDwHNdXu0ojRLC3cfQKmajY2WUaCvjl30TP3k3k3\/DyZWRTM4ZB5dj61WzEXa++9+L5aSQGyANFd9IjhNT\/RUJYJYOITQhRXhVS0+WN4+yPXDwPWstyPLIZLj+qnSCfB3SBJDGKGXI5G0z7SMKYzsC2XCxluWnN2Vw1VGzAW6YXEhQ4syKAPoyddjPmkieoRyIFNOuWvKdhflUuajBCaVHbbMeWuXKFPMNFJ\/kUdo6DyD70K1F+C4RJ6fifPyac7kl95T1ow9Pm3XR\/t3oylNGLsFXidg3zHqEUatzPrnk9OlLf+QQaU48wn+TN\/t9EcCVjmGc5NoIkuusQb8ZgFwQaXNKIBUQDNuqhe5vhx3B5TnoCgZeRa8TAFtBqNFI9Mf5ArC7z0Ffmbspo\/OufpvbsJaK6kdOca8enuMYe7WgpSBnUWla\/zpHO3VVAoLe5xKRyhAm1E1kl68xgUwn0N8OfbjMzHicG6nPt9yxpEA8MyxZIUbQvrZlimN2NCPE+\/eNDHJ1OMGAOaoBYeJqCWeJhwzld9HHGMjBdyUoiUao28zg0rLm+FBE7BEMHMw6cfaEwvQhozSqGDIHRe4gT0agoFx4os+kzMYTajS0rZJwAbWVa\/h3b1GZGjD5g5BCB3yqYd2KKTsKR6mn8aZ8bcYvUxIxSI5PVlkf2rE\/r1ffNMOj2LwVgJ4xiKYmCzh961Oh+cuhQMlgFb6yZ\/XXKxRRz8zg==","iv":"36e722401eff44cb2b9eee0fe77f7149","s":"f3c95cae7d4d32af"}
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