Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"11cb0e6329be6302e9346316d594ed26","s":"9c245cb66928e912"}
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