Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"8f76079723ef46c86c1e7aea4e900eed","s":"b7fa21e4b2c2e9a1"}
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