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April 29, 2026
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Marketing

Brands need better data to keep consumers loyal: report

August 5, 2022

Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock

 

By Amirah Keaton

Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.

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  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  2. Luxury brands launch crossover ambitions at Milan Design Week
  3. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  4. Aman unveils plans for first ranch retreat in Texas Hill Country
  5. Men spend more on luxury, but shop the same amount as women: report
  6. How Four Seasons used technology to navigate COVID and elevate travel
  7. Proceeds from new Prada collection to fund artisan training in India
  8. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  9. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  10. Boss teams up with Ligne Roset for tailored Togo edition
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