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Fragrance and personal care

Shiseido combats covert beauty biases with ‘See, Say, Do.’ campaign

September 30, 2022

Shot from Shiseido campaign film Shiseido’s perfectly-imperfect cast come together in a culminating shot of the branded film for its "See, Say, Do." campaign. Image courtesy of Shiseido

 

By Amirah Keaton

Japanese beauty group Shiseido is extending its reach beyond skincare and into the realm of diversity, equity and inclusion.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Sephora highlights the integral presence of Black beauty
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