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April 29, 2026
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Fragrance and personal care

Shiseido combats covert beauty biases with ‘See, Say, Do.’ campaign

September 30, 2022

Shot from Shiseido campaign film Shiseido’s perfectly-imperfect cast come together in a culminating shot of the branded film for its "See, Say, Do." campaign. Image courtesy of Shiseido

 

By Amirah Keaton

Japanese beauty group Shiseido is extending its reach beyond skincare and into the realm of diversity, equity and inclusion.

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  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  2. Luxury brands launch crossover ambitions at Milan Design Week
  3. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
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  5. Men spend more on luxury, but shop the same amount as women: report
  6. How Four Seasons used technology to navigate COVID and elevate travel
  7. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  8. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  9. Boss teams up with Ligne Roset for tailored Togo edition
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