Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Running through January, the campaign marks Stella McCartney's first stab at mobile marketing. The effort targets holiday shoppers in North America.
{"ct":"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","iv":"f6b6a30e89a1a8a295f6d1b23b416fc5","s":"ebaa0c298fc46103"}