Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Running through January, the campaign marks Stella McCartney's first stab at mobile marketing. The effort targets holiday shoppers in North America.
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","iv":"cefa77229c0f227cedce22462d94280a","s":"3bf937307723e3ca"}