Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Running through January, the campaign marks Stella McCartney's first stab at mobile marketing. The effort targets holiday shoppers in North America.
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L+JjQXFwxaPFqXX5e49bD\/y5GRRfM8Bp05C1UkPr+Er\/yV6FATu+sHFJ3HvoPHKA0\/kkBeEV7UQ9ALB5wJJaUptHHStodApJdnILPCmFEgmGZNbc1jl0+vC9jHLUUCDTB0ptD55RtPFos+ggfp1bzk6BwbKsWQzMeZ09W1rih9C29J5kO0qq0l+JQxj+XNBAqL9MX61EqgYNka+0gYt8lrn8TPtmTHeuXnzkaF8btUUSB+yZ28Bt5JFV8S\/1XqEaECQqXCrRXf5iXMTirObJ9k0f1AIsvl1dEX7FDa8zcxmlS2cqQdqNDLaZPShoQoEx\/YTj7snlYWzy2cpK7tlDWVgyo\/IbxHrYv79S86G1OIJlFtnmYBcP4WMMYfPpqvgFyrrAZiOxPB+Z5VtdreBUpqf5zsZVGMXM3G7A2JlU4J5h9KTU3UdU+OWAYlfN0fove7Eiik6RcaISLUrTGKEHoLDmWV8O4V78\/J\/7vStcDiMzZfOXdryokKFbAWPIM5EBRWqXxoYTfSx4\/naCGmoVBk0OzPMh2KHSJWG2iQCM0yaS9jwNXzksI66sVIaI3JGrsiPG7BYmooFCNbb7PycHzG8wT+bGH1UQrFiP65AnigpdWe+otKxUCjDutaywWMKcuq\/5dYzoUfcmKP8yEhzHWwJ12vJQBjV5b+QvbfU7KZDpFl3xKbLYgTPlBW9PZEDlty2aam4\/JikmQ2C5y4BXJ9sVRDc7IZ1ClHbth9+3S4phUWEM3Z0f9luTfdoRwy8eiSJMZJUder2qwWPhcMgLkqU3dq39VC0nJaSR+61YXa7MNodS\/\/FKvba7NvNZx\/brC4rVjH65ye9gg7vKiiPGYQwoo6IefawgAZuzPjzAIV8\/ZCNzhKAYi9GWppDWJbiaFJKbxMcn9Pqvs\/Zy\/V+VEA1rU23q6IlWt9TSjMGsKgy83y6tQFimyswzJhOD9a+\/R1uM6lzA5\/2m3wMSXH4PERiUJnC2fIay7W3HcgEuA3bW33P3KrmSdf5lB08W7xnwzHOsrkiJbTxtJyxJzOcdgHytLSe5SUhmEj3g83EWsDKN5cjBftajIBaCxLgYEx+USTuE3e4nlj\/o342dNegaDvS+0vim+ZYLYp9kvYDvLL2X326uoDnobndQWb8o8hZzbIFEctXDX0dG0r65KeuBeeZkJZWVw7en9\/Dil3gHsV2WzsgdwXaZun7iIAoNYjxA3UjsDyjIOnY0WFdCf3r0AB3e4WZOeyt9oWvxMawmC1kNZ39bNziNkB3EN1KJomFeo4KnXMiOgjf60\/nT5eMoZXYytbEE4uSf24D1\/jJHenmtFzUeg7zkVPFpwwFTEn9EK\/gCzd4zxpbJkn3XhJRJqEa6mKKdzJo3ueJpaM5L6nOFODCFc2phMfpCspE\/SCcZ3mSMgkS2R16otMf0WBNNludb1wTIV3\/zz4iFN2MpL\/wMANLOdANw2tF676ZfroZBlrcqUfsDTRg+kRGLKbBUyzml9X5l\/3JSpAWf2Ikw9UmB5gZVHmSutVwS6v\/ZbYXTPBQBmFhMtc\/fdL2TGgx\/IRVpvybgS7\/ZWCt9eAOzfaz2tMp+aHEc+rpg2m6oAXubuaTC9HUBbd","iv":"cea737207796068ddb8f377745ee12f7","s":"f1b4242b41f2b174"}