Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Running through January, the campaign marks Stella McCartney's first stab at mobile marketing. The effort targets holiday shoppers in North America.
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","iv":"103a08982407938adc30149c0730b9e4","s":"568ec67eb8b5baa8"}