Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"8b369b6b1c7d6ac7b8145c53ea63b6da","s":"5ee2826a000b32cf"}
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