Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"8c881389667e2fca81717d795c32da89","s":"1219e5a024200fa3"}
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