Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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K7X\/7zwaUX8YMb0FxOj4emgSV3kTovJuFWBiE0f15H1KoBzpmFc802Lp0o5j7stN3QbI9Rlj5GUI4Kveq2c5NNE\/PC2cuL2i48R+BzIn97BXC+hbZDlbgVAmdx+0tefM\/lSCUwq9tUOJKphuYQxzzKjicqOLuopaqrrh05En42Qhrofu\/N7gnDunRWgmljKyDqjhOLUpiF08xmhoNp6BwFRy6aCpULARWHG1qDzC3EWyTbSY6WRu9v6VsB2pkfHaPHT6RwqvKGP1fSCdFcp0MzbR8+4oAKCq0eVLEBw7rFwf7Edk0fjUcVo9WXfH8Ft8vsvWbwm9pQrlahsWqzDdlHJ9+GVbfmlVU5H6kA93si1Hdm8QDZiRJykKkC9m+B5BO15KU+O53KYVzTmxU57OMAytfvGdsOAnZ47o6fKxjUPq3yuLd+Dfh5xdSU0+rOHtm1KoXsCIiYrkhuCTy2MYuxKT9llSUurCqVDFKVQGQl\/C\/eu1rhJ95HJrlPeuqI9vOGgmbesW5mdv\/10qE7ge9MBUQb5jjPRgF40IKqG3xIcEOkR96SQk5FFGMPcZvYj8rX6uxeHX1DUDxKTIx0v7irXw+X1VG2oh36gfjSvnNUysq4CFW1L922LMb7L4g+KlKKk8rwUzAj9G7jPkQGKLnzOux46QsZNNQg6MEv1OF1o0qt3enXKXC5i+6jq\/T4Ge6CPtPpCGDZClIp4\/rQPnhwiTUSR+MQ+ra\/jlAuEhI5XSCPjaquyJTI4nRc4jXNTJFUYJm3cuqfReD6kttg8O0m1wLLx95KKYujUc9DR7jCpqMDiQ\/wJSORtOZQoHvG0kUNVsq6elr4bV8Z2zb6T\/cMu4SQvP2ImzipsJo6QNdJPvzWc3H2H03sZ+B3vt\/zXAqaCSFyh1JFUWqLyRXu32dUxBhf\/Oqsl6ijGJgv61GHteRlTIXFl82eqjQJOwg7UuLQ0RYaYTdSqDMlpqJ\/nIhNeOtpRwM3I35vHAXij4WKfiQ+\/3TYt\/qXH3vD34idBvaF+F9kW3Nz6tDTfy8Ys6555BUsvlGsKh92LFdk4nTLHKYEDdL1pceSWTu0FaKWlP5h88r+SVHOZBkJJZ2gnlGK4oVK51JskR4Tbm9CUBgT0troYsfX71\/IVjpLsB161npBvTH+ePm0PgxkRL3tenTZfxNLA9bw6qHVuRTMXuOkdzLXzsuCMDXoCR9olf+r+bevfPpkSiM\/uxDI5upnqJ9cY6FiZymgHerQgmQsEYT1yIwc1\/pnuJbw56Mx5KisKZ+U2dMswy9q8lUL1\/nQE8WpL7jE\/tFH7vRpxuu\/s\/1on\/nEQhp36W3Tz7dQYM9T0j56ciYCH0UgVdTWsW23FOy7IbQBvrBqMAOF8DZNWY4FjUiExEHa8ds+yJe3eQkUglyXaeBHOoiYy8Z847zU52XuhwFrSJuvJMkpRTx\/aQZ39jxheEYdhRavptNJIOfE+LW6w3M6G8StO4rK+2SzL4L4qTEyyX0U5zfbPTs1EZ6kK0kVXRXhEHrHpoeL\/8dQypGK8npmNI9c+O78P6J9CYB7PhasvZ2isW0wNvZnhSEg7iylaj9bbgbJ2PZcMG\/y2KFyw+oKWZjCLx9JMMzuLoje0QjL6ib6dzJrG9TkX97PEdmHs2C8gZdjcltrLkE1lwYOfVFOOKoZKOJo4J7+MbKRTrGafZsKiqbmWhNE8kD7jRDSTOwjS1GXIwkiRgia1x5ryx3hGtbb0YvNGuj\/SUzIMB0fHG8fKrImyHBzgxFuRBNLAOhPHzFsCMXE39K4tpFBUF45g75CbXuHn25PdmsHhiF80LBk35m2LqyhmaOu5BGdaCBFQHnZs\/2wK+vb+hSLKP1XoF+665yv6OKjVMXe7YAxpyTe2VOThOZckwd1Epm+glGkTep5yoMbVT9jiwgs1Xg4vgYbw47iCmkwZF3lUHZ\/hHRr16YkltsYYFPr6GcwOjQr55mXu+wfh7VG+3auItLqQrHhAw8rfGTbg60Bjp\/yxmmhW4OYFt\/b1HLnv5cKm4fcbSgq0xjmfXRTFZe\/ZMC5PzzuHiLOU2ZH9dqwmbRX36SKkOoqVMeOtZPj3Dw9oaDqNjssNmzszjY6DRALG5NGX3UJo98a9jMFh0v8MuiyJa50LiGMTfaLqNn0OzXQ8Qzaftnjzt74Rpj6hUEnTTL6JP1Hq\/8kpp1NSDSNFWk0rjHKEWSc63v3GMPk+AvQtMko5qSpg+BLQEF2eXkaALOVmgZAltAxMmNuWnSsrNhTaioHSy5OWEu09anwZhxS3BKCTWI7vQLmynGHJESmOAEarURqojYdzyuOH8iY8v3jdQPWQFm74vrcp6nHHwl1x8HL9Y+PimaFkGDH0nzA3fmFhfJKMGKXmK33dSeNZvy\/e\/xx47tG+K6Qcpa7fl918ZoQZLB\/JPzWDJZBaqUXAS5Ek\/dduZkEsm43GGwaskzrY4Daz\/rh\/hzS6vShZh8WgXRvECdEOx5BWMSbd1s5N9pk4173HlINvSmDkcJJTZD1h6sbK3qaHXgTGC1hqKgegVhobdeFGJsDqh1n\/hpiVngyc1bzDDlUgP291oe61hwbXpMPMHO8LeUQvVDcKl3QDZwiygnELSN+VInsuBzkLspdrKK9vuoS1aJjKmv1HfoVq89U+TypRPy\/32BQNnAYIFpIxlIDRGShAokgtIT8s3DxHctt31rZgSC+Wh4tAl5Mkq+UI6xhE4284Wr5Uf5Az9QlgP+tthKC2hZADdoDIyUv\/ulYEIOpQP8R8XHUI+o9ASocazOmNXBqm1D\/nIhKs9tukrdRdJSiDoINne8lrkrC9UcWW+c1GT7TMmlrwMBOHE8QOYmpc2\/LwxhBIi7\/0RdlcWMrUxdFwf1VX26js+BsFDnwVVlncL0lWG+rRwfcpqLY6tP4yaE7Ho21LGAuzmJokCvnr3GhhSMbGcKH9NODuOfylvoKncd\/yOOCEtTXPDt9XMv8MkCG97ixVUKQuqMq6+KKrkuMN61zf1fR\/uOyIfGfUeOj0evpfmHt5fZ\/IFIpTP2RqGzo\/aGSi+vFkHKkd4wBki4d7qrhPGMxxnysB\/Bew7cDnzn4J0tjMxNhAJsrOqiwq3lkrlGAsqR9Gvb+Zx\/aPqidTsDC2VFvlXJEneSpLHxLf+OymlDaGDljjPmNA1Fh2IyE1flnSscilLH1BD3BdNYkIY2IdN4S+K0NRwXr7O2BA174LelJjBjf7DGuBMlJDkJHxnEWH2PzrVy+A0ONqoUCPTPxGCE0WhLSFfCsOKgR+IXH7RkHDTihLue6dxBnELJ3ftjIhpgAxjUElgZeLUGLHfyyWTmsTce3aBeANxuzsPp56N9\/OzKvjMlJLIneZ7I9XIViL\/jpsQND69aPITBi7eXEO+MIgMDWrL748ewjwjc0d11uWKS0dB6x8hrcYSbGsKV8ptDLlRY9IAOSRXwhdeqnBt9atmBMfKOeAMehobIzcFVOmIr6TCxW0BgGKuAOmP+m2HdX0nkPrn\/aDS2q9xJYMfv\/vUzDJTV9gDyC1\/xc3VaFpRpyUVjH1ugibYONXOvVJ0mrsbhxyNQnwFvWp6oK4NPvTMXGOKOZPN2UVTTUU8tlHtu\/HcEacLRwU4rHl0fcoo\/BCvjnMFoKHtvKma6A2U9+NN9u03o9K+k4JYPv1y3iDQmJcgn2BDTcissYQjEeSsF7FAzO0H7k++yoFtLKwAA2ONONdBGV3dsK\/ue22OFuh2IsnGzOiuXwbXxzfFjei3oiw4tE9a8PqpX61uquetl7JHoRjTzZ+Lq7X4ezQ8JE6peSGhCti5uor1JqY58lPCZSGZI2K5PValawZaSa1cl8YePEN5k\/OA6RZ3jz8j9dxpauJvXSOXPFeeNAlnG0h4zV5qtDzXXtM\/cw6bMz8358QIujwOjM2H16V0IG1SRO1q7P6eoF027bBvR4SwL8wZNpl9cNNmigKFhu21ahw7p\/drzI2FbI7gfw2ofhDO\/BErjwVR2MR4wkoV+6h5nz6CBOaxhVTUkzfKh63bbGNo0vRIjbhoROAiGp\/yf\/qaweHalfkq\/qsNUSx7dbdhUCq93GJNIfUXSPfceg+udOhYCRzln4m39GwMCgXMQJPP0U4rRId5lb8qsso6BROisPCEKd2UNJ+EYQOh1SpmpUhFJh0jD26uTEz\/Mbaul\/wJGZhs5+n9\/d6whyvbccMT4xE0TGrTAV06ls1Qb0\/dT9nI2BiatrknM34uDEc7RIkcV4mwV\/p29iz7zkutWxPd7tER2ZukPNPEBmO69mM+klOQnodwJ1wy7Fcb1N3mgmnayu1mJNKt+onwvWdAbp9EpAJ8HZ9kZpOTcjalmMms4Q9feyOMl1V9GFXuln5YJZT+6DX7S58HTJoWmK5uG7egVgNO3p8otv3oZJefmkqA2e0fx4dKVcYalC+xGthpyvn3NlDZUvcuGzA8OwoFUBv7AV277RKjLVnw7q+3oh4HRPDGqIRoDyX74KVmM1AmbOYbcmrg1nn8lQT7xpnA0Q59T+QELWAnzh0n4CZJIda6kdYA7BzX6FWiCnpOP\/eSbGt9ZaBkDKCrE\/R0pUp6I3e+f4CJhh833pL4A+kFrkjp9FS00v5HDSuMeYMx\/kXsvPGTRn8XLpLVmNc\/aeLUC3PfinfJkjn18S6JJCP383hXNZ8IC013SOVkt0eOYIHzgD0I\/H+Ry4gVQazpjXva2AzWwBtxAQ+FtAXGoi6UjX8Q86MUqWrMrjYF3Dvooknc9bZ+LYrYYFXULqXTE3TqDiPV48iO4sRxvPSZSDBbRbTJsojr9cIn3tjUOkEb2VIPFaTGctQrQOkmPXlCMpc8oki8RTu7vk5AVJ2e9fLLMZRVv3YaV0gKUDtjcjAujLncSnF9FuBZjXzYa68pada3U4CHuMxsFPKuQ2okR95M2lwye6KaY0y5MloEwPI+c15uG6wjNJz8vVw4Yzxkiku1RVQYjmV6iv9n\/949KSqJGZOzNgp7FDK8pAjsN4zT6rPndIgaSV+m5YDnHRW+QWZS\/0ENpXA==","iv":"e8661c75d6e5ad4f1de848f216963dbf","s":"5de6e5fdbe1f1b8c"}
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