Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"d4e076b85ab92f6f3201ea52b4ecb0ee","s":"5335097502c6ecf9"}
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