Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"f54662c78caaef229963123e50f1a735","s":"b91409bffef6711a"}
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