Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"96bed0c071e6c47e1892d7f90ecede5c","s":"e45bbf168a0ef4c7"}
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