Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
{"ct":"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","iv":"a0bd471914ae459456441465ad6da824","s":"d74194ade94b8b0d"}
Share your thoughts. Click here