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April 11, 2026
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Marketing

Fake product reviews slash consumer trust in half: report

November 8, 2022

Product review clip art Report findings highlight the roles credible brand ratings, reviews and user-generated content play in building brand trust. Image credit: Bazaarvoice

 

By Amirah Keaton

Seventy percent of consumers think the retail industry needs a new set of standards to combat fake reviews, according to a new report.

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  1. Chandon launches ready-to-serve spritz collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  5. Louis Vuitton announces Regeneration 2030
  6. De Beers supports Desert Diamonds with bridal addition
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Gigi Hadid fronts new leather goods campaign from Miu Miu
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Global deliveries take 15pc hit at Porsche in Q1
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