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Mobile

Swiss watchmaker Jaeger-LeCoultre engages 100K consumers via mobile

December 3, 2009

 

By Giselle Tsirulnik

swiss1Jaeger-LeCoultre, a Swiss luxury watch and clock manufacturer, has seen 100,000 downloads of its unique iPhone application in less than two months.

The Jaeger-LeCoultre application is ranked amongst the most downloaded free branded applications. What is most surprising is the application is over 10 megabites, which could have been a handicap since it only allows downloading through a Wi-Fi connection on the iPhone or through iTunes.

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  1. Fendi pays homage to artist with playful puppet fall campaign
  2. Dior, Rizzoli to release book on Lady Art project
  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Dior dives into French Riviera with escapist fragrance
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Hermès showcases the surreal for spring campaign
  9. Pratesi continues retail push with new Boston boutique
  10. US luxury car market expected to double in next decade: BCG
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