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Dec. 5, 2025
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Jewelry

Only Natural Diamonds pushes accessible luxury in strategic holiday play

December 19, 2022

American actress and tv personality LaLa Anthony is the face of a new holiday campaign that proposes natural diamond pieces at varying price points. Image credit: Only Natural Diamonds

 

By Amirah Keaton

Natural Diamond Council’s consumer-facing digital platform Only Natural Diamonds is tapping ingenuity as a strategy for this year's holiday showcase.

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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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