Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
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