Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
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","iv":"5bfcc971c3f3ea914c01dcf8ca9540fb","s":"05e64c9d8c3aa4de"}
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