Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
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","iv":"0a6c9b44d74ba3aac6aa58606a26d35a","s":"62c7ecd752f40f91"}
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