Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
{"ct":"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","iv":"f799360cc4af60614483c68467e9ff1c","s":"7b1b8dae9e9341b1"}
Share your thoughts. Click here