Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"1e5c3c3f102270312517970061bb5457","s":"648f3c3eda54522b"}