Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"ed7d0d931c4d8fcd7022e78a2002a497","s":"94227109a9374130"}