Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
{"ct":"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","iv":"1af3a62e2bbdca8f6b79932638968e08","s":"f48a46641e5b6814"}