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Gucci leads luxury industry with shoppable video strategy

February 10, 2012

 

By Kayla Hutzler

Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?

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  1. US department store chain Lord & Taylor and its Le Tote parent file for Chapter 11 bankruptcy
  2. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  3. Dior joins UNESCO educational response to COVID-19
  4. What are Hong Kong’s hurdles and opportunities for luxury brands?
  5. Day’s wrap: Dior, prime real estate, supply chain, fashion ad spend and Chinese sneakers
  6. Fashion ad spend down, with some bright spots: report
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Fendi teases street art-inspired Qixi collection
  9. Alrosa launches Diamonds That Care collaboration
  10. Fashion must radically reduce its contribution to biodiversity loss
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