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Gucci leads luxury industry with shoppable video strategy

February 10, 2012

 

By Kayla Hutzler

Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?

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  1. Gucci taps emerging filmmakers for sneaker storytelling
  2. What impact would a recession have on the luxury business?
  3. Four Seasons makes cage-free egg commitment
  4. Day's wrap: Aston Martin, Flexjet, Four Seasons, Afar and Magellan Jets
  5. 2019 luxury spend expected to grow highest in UK
  6. Dior goes for gold with flashy J'adore campaign
  7. Pinterest helps automakers reach buyers with purchase intent
  8. Aston Martin brings bespoke design to owners’ garages
  9. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  10. Luxury hotels can leverage social clout to attract young affluents
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