Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"02d8b2a0fc1f1ae1fd6c9a20211c33b6","s":"b7724a01cd76c803"}