Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"8b0e33ea49067f1b7ea49063d6c83311","s":"e91e2f3cbff563d5"}