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Apparel and accessories

‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign

January 13, 2023

Inspired by men’s costume selections of Italian movies from the 1950s and 1960s, Valentino’s digitized campaign and capsule collection – a Maxfield retail exclusive – mark a new frontier for the fashion house. Image courtesy of Valentino Valentino’s digitized campaign and capsule collection marks a new frontier for the fashion house. Image courtesy of Valentino

 

By Amirah Keaton

Italian fashion label Valentino is tapping novel technologies to transform the menswear looks of yesteryear, presenting its AI-informed creations in a new campaign.

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