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May 20, 2025
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Apparel and accessories

Longchamp x D’heygere drives value with digital delivery

January 17, 2023

On par with a new new digital-first strategy, the brand has tapped a bevy of influencers to generate content, placing the lifestyle capsule in context on the go. On par with a new digital-first strategy, the brand has tapped a bevy of influencers to generate content, placing the lifestyle capsule in context on the go.

 

By Amirah Keaton

French leather and accessories brand Longchamp is powering its platforms with influencer content, to ensure the success of its most recent creative collaboration.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
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  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. Aston Martin, Apple release CarPlay Ultra
  7. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  8. Rimowa honors the winners of its Rimowa Design Prize
  9. Pierpaolo Piccioli joins Balenciaga as creative director
  10. Hyatt taps American tennis player Jessica Pegula as ambassador
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