Luxury Daily
The authority in luxury news.
Oct. 5, 2024
  1. Christie’s to auction off Ferrari 250 GT owned by Angelina Jolie
  2. Luxury Unfiltered: The superpower of emotional selling
  3. The Ritz-Carlton expands horizons with inaugural fashion drop
  4. Watches of Switzerland Group acquires Hodinkee
  5. Breitling celebrates ‘140 Years of Firsts’
  6. Veuve Clicquot circles back to city of LA for Polo Classic 2024
  7. Sotheby's sets date for 'Watches & Treasures from Tom Brady' sale
  8. Chopard welcomes Bella Hadid as global ambassador
  9. Louis Vuitton to drop collaborative capsule with Tyler, The Creator
  10. ‘Beyond Money’ consumers spending 230 times above aspirational average: BCG
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Longchamp x D’heygere drives value with digital delivery

January 17, 2023

On par with a new new digital-first strategy, the brand has tapped a bevy of influencers to generate content, placing the lifestyle capsule in context on the go. On par with a new digital-first strategy, the brand has tapped a bevy of influencers to generate content, placing the lifestyle capsule in context on the go.

 

By Amirah Keaton

French leather and accessories brand Longchamp is powering its platforms with influencer content, to ensure the success of its most recent creative collaboration.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Christie’s to auction off Ferrari 250 GT owned by Angelina Jolie
  2. Luxury Unfiltered: The superpower of emotional selling
  3. The Ritz-Carlton expands horizons with inaugural fashion drop
  4. Watches of Switzerland Group acquires Hodinkee
  5. Breitling celebrates ‘140 Years of Firsts’
  6. Veuve Clicquot circles back to city of LA for Polo Classic 2024
  7. Sotheby's sets date for 'Watches & Treasures from Tom Brady' sale
  8. Chopard welcomes Bella Hadid as global ambassador
  9. Louis Vuitton to drop collaborative capsule with Tyler, The Creator
  10. ‘Beyond Money’ consumers spending 230 times above aspirational average: BCG
VIDEOS
More Videos

MORE IN Apparel and accessories
Missoni appoints new creative director as Filippo Grazioli departs house
CFDA, Google establish fellowship program geared toward inclusivity
LVMH, Formula 1 ink 10-year global marketing deal
The Ritz-Carlton expands horizons with inaugural fashion drop
Moncler to open largest flagship ever in New York
Bluestar Alliance acquires Off-White from LVMH



RECENT ARTICLES
Christie’s to auction off Ferrari 250 GT owned by Angelina Jolie
Watches of Switzerland Group acquires Hodinkee
Silversea breaks ground on 150-room hotel in world’s southernmost city

London’s arts scene drawing HNW spenders in: Walpole
Loewe ambassadors bask in metaphysical moments amid new perfume campaign
Jaeger-LeCoultre opens Beijing flagship