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March 29, 2023
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Apparel and accessories

Longchamp x D’heygere drives value with digital delivery

January 17, 2023

On par with a new new digital-first strategy, the brand has tapped a bevy of influencers to generate content, placing the lifestyle capsule in context on the go. On par with a new digital-first strategy, the brand has tapped a bevy of influencers to generate content, placing the lifestyle capsule in context on the go.

 

By Amirah Keaton

French leather and accessories brand Longchamp is powering its platforms with influencer content, to ensure the success of its most recent creative collaboration.

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  1. Chanel, Gucci, Vacheron Constantin and Wheels Up
  2. Gucci gives circularity initiative physical form at latest New York location
  3. Day's wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
  4. V&A Museum to host UK's first Coco Chanel career retrospective
  5. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  6. Luxury’s new direction as markets and consumers evolve
  7. Buccellati, Milan-based goldsmith school team up to preserve Italian tradition
  8. How to focus your influencer strategy on Chinese revenge buying
  9. Fendi covets classics for ‘In Love With My Peekaboo’ campaign
  10. Christian Louboutin designs exclusive capsule collection for Neiman Marcus
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