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April 26, 2024
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Automotive

Aston Martin juxtaposes models old and new in milestone anniversary activation

January 19, 2023

“Intensity: 110 Years in the Making” titles the new global marketing campaign which marks more than a century in business, since the company’s founding in 1913. Image courtesy of Aston Martin “Intensity: 110 Years in the Making” titles the new global marketing campaign, marking more than a century in business. Image courtesy of Aston Martin

 

By Amirah Keaton

At the core of British automaker Aston Martin’s 110-year anniversary effort is a juxtaposition of marque models old and new.

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  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
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  3. La Mer appoints first male brand ambassador
  4. Six Senses wins top 2024 Positive Luxury Award
  5. Double-digit growth streak continues at Hermès
  6. Ferrari forges racing partnership with HP
  7. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  8. Porsche named official electric vehicle of 2024 Met Gala
  9. Prada Group sees first quarter sales rise 16pc
  10. Bon Appétit out with first ‘Drinks’ issue in over 50 years
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