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Dec. 11, 2023
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Automotive

Aston Martin juxtaposes models old and new in milestone anniversary activation

January 19, 2023

“Intensity: 110 Years in the Making” titles the new global marketing campaign which marks more than a century in business, since the company’s founding in 1913. Image courtesy of Aston Martin “Intensity: 110 Years in the Making” titles the new global marketing campaign, marking more than a century in business. Image courtesy of Aston Martin

 

By Amirah Keaton

At the core of British automaker Aston Martin’s 110-year anniversary effort is a juxtaposition of marque models old and new.

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  1. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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  5. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  6. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  7. Men spend more on luxury, but shop the same amount as women: report
  8. Orient Express lends locomotive to 'Mission: Impossible' crew
  9. ‘Businesses must take action on ESG as legislative tide changes’: Positive Luxury
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