Fragrance and personal care
January 18, 2023
The brand is playing up the model's reputation for embracing her feminine side, pushing the floral notes centerstage. Image credit: Viktor & Rolf
By Luxury Daily News Service
Dutch fashion house Viktor & Rolf is passing the torch for one of the house's signature scents to multihyphenate talent Emily Ratajkowski.
{"ct":"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","iv":"1266ced950d614107420c7ad9d47b8aa","s":"41807b56044dda41"}
Share your thoughts. Click here