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Dec. 26, 2025
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Fragrance and personal care

Viktor & Rolf embrace Emily Ratajkowski for Flowerbomb

January 18, 2023

The brand is playing up the model's reputation for embracing her feminine side, pushing the floral notes centerstage. Image credit: Viktor & Rolf The brand is playing up the model's reputation for embracing her feminine side, pushing the floral notes centerstage. Image credit: Viktor & Rolf

 

By Luxury Daily News Service

Dutch fashion house Viktor & Rolf is passing the torch for one of the house's signature scents to multihyphenate talent Emily Ratajkowski.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Gucci studies connection in spring/summer 2025 campaign
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. For high-end fashion brands, wellness is the ultimate luxury
  7. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  8. Dior, Rizzoli to release book on Lady Art project
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Veuve Clicquot debuts après-ski activations
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