Fragrance and personal care
January 18, 2023
The brand is playing up the model's reputation for embracing her feminine side, pushing the floral notes centerstage. Image credit: Viktor & Rolf
By Luxury Daily News Service
Dutch fashion house Viktor & Rolf is passing the torch for one of the house's signature scents to multihyphenate talent Emily Ratajkowski.
{"ct":"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","iv":"4d44b23ec0e9d9590f81f85cb4961e8f","s":"e579bae82d806dc2"}
Share your thoughts. Click here