Mobile
February 16, 2012
By Rachel Lamb
Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
{"ct":"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","iv":"68c5573ff4bedf06419f67d8e6095d9c","s":"61c56e470e3788e0"}
Share your thoughts. Click here