Mobile
February 16, 2012
By Rachel Lamb
Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
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gn89mlheZHQJZroPozCfUelvx2KrGmsdow3Uf+a+cQvcqvDl6K0B083OKZq8wTAihh2cow4x\/WSotqSFSS2+Utj+3lWDsRblruFtc46V1XcWGKrxPs+2JlQs\/U6zf3YthjmcR3wE\/tOvIeVZG3To1M4mVAE3gWN6m+8l\/zPg6q57igIs1vb7pe2x8BZvd5ATnxgRx1JHWJ7nipMyMT9y2M\/jrDm1VQKVZ7puUdg7Uv5e40+DtFVGBvWkQ0y56Bw2CDG6M5qIb6EJJg1WrAo5KfPmUkWCvTfjmyx5KewyJXbzWg40NfNlgVcmv6IObWRejEdesXQJ4KXls5N2JnxRlRPGhWA+JanvpooKCITu+qYDVguSibOLNXhlm6Q34pXGNFVLUMonlqHHQWCtOWvW4+G6MYARVeRxFtUhKUR2ObIMVJcokKkGeKVkSDfik4TTA\/rNWr4kCafVARgOyXb5yg0IkbusF6aOmCqasUmVyAor7u7PytLXkkw6X+0npUagnwUYU6qrI\/SICqXLwWYT1gRkE7KF31WJrlUUcRqNpSaio2UmgjnfemOUHmVjA1vywlI+\/exHhL6QYtgLk7jfRK9EHvYYSi6bqn\/lmGYJLSpP0XnelWKK7P0oMJTEbGDReVwGPngWwwLu83w3FjIgsBFutzB1TktpkLPHgvcSN6UJS4s7m1819NYXTRQk1OEmcrr4hrqFZpxKPPf\/WiZcswocKTgoo2xM9sM6CChzvDI77gFBrcmnTSvi+4h9e+BrJ2iTL1H25alidpo+9Q9BfmmFk8DrqmNqIXGWKtTBUSJkHRpxmcud1zbMdVHnjSJISNc5AbqQvxZNMYAosQ2gF66T1mtHNuez6SaKIFa37KjAEayWu++oKVRNe7Ymaj2aSRPUGtlwPkMFwQdhJJn3QIXVwOGjtrdOi\/Pf+qqmZmF1Z8jAhUc3a6yMB81hbYVgkpHvsjckdXeXgdCM\/Q9F2lMfgK12vrnvWynd7kZiK4rvTuRQrLEcq4sqM4\/rrBbsMtcUaYzeZx1ZnkKfvO7ND+k3vRgF6g+HcYOXVpGRQ26+ELORyZ4OtOZHPMyXN1WIqeOkyAzE33Fq8r8zSUecPSmEA5dSg1HQY3UInZiztVXeGiTf9\/xxlJSCS7FtS2uSYncWzwBif55Nt3OI3735VxXLJP5jvkacc3yPMnYEB2b8iz8kRDJHV3askJup9SK7KQt1RqvaeIIZkvTRhKx0rywlKGUKVAZlxDtqLfwI8UEbBwUR1yCW9h\/wDBPkswmR45id9snU+CtTrfKZltRc1jlwpX9lBRG8IHa447C6nBv+zUCdRcjf7POskf8uW1WmBSMLzTyt\/0cIQJqXDIM3Ys7KwlAmIvm0CJJclqgeY7PG8+n2mMYqH\/M3Cn4lPTk5LrFQ0eBphOh4EgIieDwth5Scjx4JzlURrxtTRqdfhecCYhgdKyktshjW28ce\/BFtqY9LzeYLlwf5e76HxZaDMO8vZ0O3elfeZ5QUOPi3eJhQdfiqNH9ZdWPgOaaSpBPo5OzxfUftrck\/htu1LMNbx898neeo2estfZPHNzastyr3eYsD0vig9YllHfbcp6zoQdXL510kx64hScU9foQ0bwHX\/zPAi2ZZGLCzUr1JcFvPyf\/NpUdW0EiwjtLUbiZy5gxr8+1569LtfDy6knp1cArPQoH86U8SvzTE0p8tVVchaVySc0bRkIEOxjkZBlvTmSO3hFWWAYxYi0\/zCDPAfjXMuYyJM4JmiqA0AnMoNT4YBJiuCLds0gDZx+2R4bniqk3W0zoGKbkHpDfXSu9yRY9CMvf4AqrpsPlJsZIAGami+z05XVrt\/trEUInWCY\/0oaQucw+3+a8ZnQDx\/YlXhOXkTmw+nizTgTisqhdcsqyNloRQoLLI\/8bUiYxWhHdB6wfr0gwPNJFuNBlJTiU95fUtDD7Pv+t739julu0xqAEzgJ5OOSexgpKZGc4S0\/dsMLhzx3S08\/Os8GjkSgfzSRVvGUnaost\/ycex+6+49QQbkXstjabhKizCwwAhzH8c0GSt6Mv\/4fySOY2jC3XLIrxvDugIr2RkciDun7NwWoivzqhhol0eETVQHn8IRwawEqIMPkMo0s5a+oDJ616\/UpOmA5oc4eiBIEh8Kj74hmhv8jAuSqarFeMxS4XVNlw1UQ05J49BcQ6BeeVRPrVYe2ybsJhrXwx8XGgaN7CrezW0MqMqKk\/o7YvjdEmBil5JTyGgjhKUJl+evN0\/zJzvQr0g8LfKpx2EZC9HFnNTwXlvfgajHXGdg3Pnb+tmG+pPMAs\/TVRcJ3h3+LTKOaEwv2Y4e3MH8OyT9gdAKw131RzVYwAz5MgBc51FOyzMfimVt3ERRkJVvdop9VeQPYsO2u2IKxGXAbzlNLQTJr9SC\/KZtwORAbvmIZOX6MuLL\/Seih12aNKRJn95EmBR4aAdbBhL7yJO4bfWNA4K2C\/Sb6qAFr2xuKtjq6i6JP5uUc4gdOtLSE2r+xRFK\/4r7vhGYCD9jqpq9LDiNKiXjkRUr4M65qxx7zmwfTf7DaPoOeQbPK5RDgxfxSnYPai5hnSch+1yDU5EO5WRUl\/EFLD4zkxWd2XrMaz8oI4ceNzItEJdrhiZ2nwYEKIx11Lg27KsrYzSABgQ9pAsDMSBYObfflG0nCN5ET\/r+qQR0U8Akd\/tNcSsH6WOXt8wFWCwZKG\/8OJWqZp3dVLGyEn7dtGMa+9wz2tchQPRIPbi7DKFq7JRFtaTQAEd7QpnTPRzLy5MpevDd3elhbTXOYzUMN\/IY0cy70aKMow53Z4pPQLkd+53T8RY8N1NZ341MLsM\/rGNg6eNZzd0Z30cFPHT0ulPdSCZnk\/2bdJq07Mc8nq6C8Hn7KsNiTUkge1V8z+eIcpFAn2R2fhFop4uuCeZ1lJQvvXFNENsGim6PlRfEU379TQxqLBrga3D5a4auv2IRw6I6tJuDL1042mwULybUhpMfaZXaieciaomOT\/P0o6shXeo3SfUhi7ZvXI9PRtyIVrflcNhhTkOBweLyLhAiP6gq4zHF7vdKhcy0RIh6Zl9+zYCdL1Tr1JELVYy5305IdwYPGRXg5vH8XsWrtPxM5Uf0KYjttP9ILQ4hyRCz7auVZnUyB6uWM5OaHklL3xacBSt5OILSrMryNGSEbveAWdmzn0L0zrdDeUq2Ai4qhI9ZnOHVvQYxj2\/Kg6j1z8x\/ubQOiTELJRWFqwahUrIsFAJX8A+HXKvKBbMefIS3w5QtsfCKelCT2jIxe8V5jL6iYVDnd9tcnUAwjQR2aNBzwaLRlHYjYSq3IiU4N9GSO74Nx3rGNWZC7ImfJgz\/pyJfgaZ1vIsol0EUxYi1Yt16jQhhii49hWyijkODIiyXNrwlC0GZr684PKlXANtc6Xkw3tc+baVO691w4QO0QkERiu1xWmL4Iu4RVhU1ocQZC5\/uNVgQvdMRzmeZFyVNZRD\/8YrnLWrmwy8MrJeT5G\/7KjVyT+IobEkNAyRmTpTltEt0pMob1JeQR9oc+UIvz6MQVyBhS2pPegxDpkTZLRurJFCI9q8XXe7XlKBNe3rhNUwP1vTqh9i+5Gz24TYcN7Ou6roU7VQ7o5wBx09cKD0ryzxUfHWAdxQzwbMRSAKs8mLsx8AYirOCuhyT77YZTsmBa0uX\/rnGT4Lrc+XLoQ8A1dPJq7OviTXVSYS82y282JuvPxjP0jNL+Nl5JN23lq0HRxxYBig\/lrRv6UtqSow9k5Y5jhJUbb8yZeZ9nUUvdIOw++EgeeSRW5G8A6Ci5naUIEgsyi0iPe0Jeo\/2DdizR1LGe58Yo7bdhw4v8MUjrBIDKZUkkXvRL\/KxNpeYqWembcZCUufDoji7NYfIyEpqfz2ty18qEO2IMpveIdyMy\/Xx0KdBXSDURtm\/wHDVTFwmxSI5V96oBb0jXW7ij10NA2ZABcG7e2EgcknvmqmgV8vQYBdELLH1GdT6xfgBmrHoW1aJAvpQX3tDWJZjYykMptsCTppoVuCVP5kpHFpamsVP63hjZMomuhpwhsQansioSQdxU0\/+EguWr6Ng8juhp3ZxShUED0c7EvsRZAXfq6uMAF53EpXikgFpg6t\/xDNPZT3U7ENtXGK3LI5Ew==","iv":"6473594b877cd4a5f67b938a3d619365","s":"7ed3bf48d8fb13e6"}
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