Mobile
February 16, 2012
By Rachel Lamb
Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
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","iv":"8419e14e3946e6619e0c436bf18cf99d","s":"9f43b3df8b93302d"}
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