Mobile
February 16, 2012
By Rachel Lamb
Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
{"ct":"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","iv":"3039313b28fa404a765193a51616a0ed","s":"59713445aec5dca3"}
Share your thoughts. Click here