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Mobile

Waterford Crystal extends brand to mobile with new app

December 16, 2009

 

By Staff reports

wwrd_iphonetoast_appteaser_1Glassware maker Waterford Crystal has launched the Clink-Clink iPhone application as part of a rebranding strategy to be relevant to today’s younger consumers.

The application lets consumers make virtual toasts. When a consumer taps virtual glasses with another Clink-Clink user, they can exchange contact information, can become Facebook friends and publish their toasts to their Facebook walls.

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  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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