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Marketing

Luxury could lose ecommerce ground by chopping TikTok budgets during recession: report

February 13, 2023

Brands have always been quick to place marketing budgets on the chopping block, though a new report suggests that executives should rethink this approach, as 80 percent of TikTok users say the platform helps them get ideas about new products and brands. Image credit: Aspire Eighty percent of TikTok users get new product and brand inspiration from the platform. Image credit: Aspire

 

By Amirah Keaton

TikTok can no longer be relegated to the sole role of entertainment source — the platform is steadily growing into the role of an ecommerce leader, revolutionizing the top-to-bottom retail marketing funnel in the process, per a new report.

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  1. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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