Luxury Daily
The authority in luxury news.
Dec. 26, 2025
  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury could lose ecommerce ground by chopping TikTok budgets during recession: report

February 13, 2023

Brands have always been quick to place marketing budgets on the chopping block, though a new report suggests that executives should rethink this approach, as 80 percent of TikTok users say the platform helps them get ideas about new products and brands. Image credit: Aspire Eighty percent of TikTok users get new product and brand inspiration from the platform. Image credit: Aspire

 

By Amirah Keaton

TikTok can no longer be relegated to the sole role of entertainment source — the platform is steadily growing into the role of an ecommerce leader, revolutionizing the top-to-bottom retail marketing funnel in the process, per a new report.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
VIDEOS
More Videos

MORE IN Marketing
Off the Cuff: Getting to know luxury’s top-tier talent in 2025
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Luxury Unfiltered: The luxury market will lose the middle ground in 2026
From maps to masterpieces: Luxury needs a tour de force, not tinsel
Luxury Unfiltered: The one question most luxury CEOs cannot answer



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!