Luxury Daily
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Feb. 10, 2026
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Marketing

Luxury could lose ecommerce ground by chopping TikTok budgets during recession: report

February 13, 2023

Brands have always been quick to place marketing budgets on the chopping block, though a new report suggests that executives should rethink this approach, as 80 percent of TikTok users say the platform helps them get ideas about new products and brands. Image credit: Aspire Eighty percent of TikTok users get new product and brand inspiration from the platform. Image credit: Aspire

 

By Amirah Keaton

TikTok can no longer be relegated to the sole role of entertainment source — the platform is steadily growing into the role of an ecommerce leader, revolutionizing the top-to-bottom retail marketing funnel in the process, per a new report.

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  1. Balenciaga releases Valentine’s Day capsule
  2. Aston Martin loops Breitling in as global watch partner
  3. Secondhand watch market stabilizes in 2025: Chrono24
  4. China’s hottest trend, Ins Style, was influenced by banned Instagram
  5. Champagne Telmont earns Regenerative Organic certification
  6. Lamborghini deploys brand showroom in Egypt
  7. Diane von Furstenberg named Icon in The Time 100
  8. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  9. EBay presents shoppable Super Bowl weekend activations
  10. IHG dedicates new ‘Fancierge’ experiences to rugby fans
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