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April 29, 2026
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Marketing

Luxury could lose ecommerce ground by chopping TikTok budgets during recession: report

February 13, 2023

Brands have always been quick to place marketing budgets on the chopping block, though a new report suggests that executives should rethink this approach, as 80 percent of TikTok users say the platform helps them get ideas about new products and brands. Image credit: Aspire Eighty percent of TikTok users get new product and brand inspiration from the platform. Image credit: Aspire

 

By Amirah Keaton

TikTok can no longer be relegated to the sole role of entertainment source — the platform is steadily growing into the role of an ecommerce leader, revolutionizing the top-to-bottom retail marketing funnel in the process, per a new report.

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  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
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  5. How Four Seasons used technology to navigate COVID and elevate travel
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  8. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  9. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
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