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Dec. 5, 2025
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Automotive

Latest Porsche campaign taps winter sports figures for fireside chat

February 28, 2023

Porsche taps into the aerodynamic appeal of skiing with new drop. Image credit: Porsche Porsche taps into the aerodynamic appeal of skiing with new drop. Image credit: Porsche

 

By Emily Iris Degn

German luxury automaker Porsche is leaning into the height of ski season this year, partnering with Austrian sportswear manufacturer Head to create a pair of luxury skis.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Sephora highlights the integral presence of Black beauty
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. New film from Moncler marks return to Winter Olympics
  10. Balenciaga makes holiday statement in new campaign
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