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Dec. 25, 2025
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Fragrance and personal care

Gucci romanticizes reality in latest fragrance campaign

March 2, 2023

The Gucci Guilty spot sees an unconventional celebrity cast contributing a quiet allure to the fragrance’s new chapter. Image credit: Gucci The Gucci Guilty spot sees an unconventional celebrity cast contributing a quiet allure to the fragrance’s new chapter. Image credit: Gucci

 

By Amirah Keaton

Italian fashion house Gucci Beauty has gathered a distinct group for a new campaign, one which uplifts a classic scent.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. WatchBox looks for growth in editorial integration
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Chanel unleashes ‘From Dream to Reality’
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