Luxury Daily
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April 11, 2026
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Fragrance and personal care

Gucci romanticizes reality in latest fragrance campaign

March 2, 2023

The Gucci Guilty spot sees an unconventional celebrity cast contributing a quiet allure to the fragrance’s new chapter. Image credit: Gucci The Gucci Guilty spot sees an unconventional celebrity cast contributing a quiet allure to the fragrance’s new chapter. Image credit: Gucci

 

By Amirah Keaton

Italian fashion house Gucci Beauty has gathered a distinct group for a new campaign, one which uplifts a classic scent.

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  1. Chandon launches ready-to-serve spritz collection
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  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. De Beers supports Desert Diamonds with bridal addition
  8. Subscribe now: $12 for 12 weeks
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. The 1916 Company sets up shop on Manhattan Beach
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