Luxury brands desperately need to step up their marketing efforts during the post-purchase components of the purchase journey, since they may be missing out on a chance to turn brand loyalists into brand advocates, according to research from Condé Nast Ideactive in partnership with Ipsos Mendelsohn.
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G0V17B8MMvQo66wn1CHkmeKvqbcT5ongoEisdJV4TjHxRU0iI8Ej4NUTC9YPHAr+Wb58lWUy9KWnPfHNm88wXZ1pJP5mF7qvLsIwzJxmpRtFD1S1Z2aBtnc1FjwTIZrajA\/oGXTYI1\/snimDYjvm2G7ilHE4IaUo4rKYhUx6CHRPZbcz3SYXiUp1LW5SoIiLKcJLtOc86BIO\/z3Yn0aKxGrv\/CEdqw4SToBfmJRigPWy7EGZXy6igyPWjwr3NrgCvwS0pvSwEpA+ptUGoB1PiMw4hjlxmNz2mExM9pyNF5Qq95Kzb8xwHhLpaJt51JApspYssPZyt7JiBiqIoFlzWg01Hk4dp+YOu42MzFLIlarK\/FNy5vMc818YZzX5RIWwz+hbV0+IDy1RYFAupbBBk0iBs3x7jDwLKwpOvbLLrInmRFFRIEaVukfKWAAsE\/Qtvc3xXCBXJqhwtJPad6p2lYX95nBm046FPquR6HknxAcyUSN116bORISmQd6pvzP9CuPVE2Zme1ldoVa6ZbYoYybey8mSF+jVV+tf1C2W6V+Iz7qABfpPtr01Kai8a2BpE+bgTg+uOqO9kxKkxlxmamFxsACSloQyRaOnl8xXXAOawdS19DxtQVuonncc0tzuKtVSboNGlKJztdsdnzYlds0TO2imPj1QYU+X8oRL0ob8vqbfbL5\/jSUlUr0vIn6fYVJkh0cxd3PYqYBZGZQwOvVmoojbMzqrddcyI4fX9Xup9AK7S0mx2TLpA4E3HLeb59gAxlaCHw+8UEqXH2y2YeZg1Ov7AHBOMJf+D+UfhW0ZmMxl\/CE41q7UC0oXBd8nJwmT1\/E0LsW26UILKKbOXuI6O75qZ49ugDv5mB+odx+NLm1wdEO5hRA3rs4uYO3xfaX13ldukYJxeNN9Wpavx8UgYSxoo1eRnUfiVCQxPLcFtT5MbGf2rlHb\/p+ejNr03UFFSnBO69Peldnq6qLPBKc8ZHBqDmmYXt\/\/3Rjf1Lm+gnBc9hY8jzwXjBNyqRTBn01TapHACm4bdW0R6qBvm6JgQIZulaZB0MvWSxqQJLpxcnbElDS7Kn\/sCH0r0od0tGF6aYixpqji5G+E\/zeXKbv3ZHPK+JMpcU3BUIFS9r\/gjptNwVGAcX5YyNXF1H7QKv2RGD1jz5uSl++D7XVW\/53bSWj6ioU6u3hCInyXZI+BJq7Xv7fcbcmudwKbF\/9sl5dq1RAsCTYENdBUlcf0XoSpYydjXRXb3W1m6ZnkFSv6+3YPhZsXbZbhcQrlToF716gxdoDxj2F9cY2Djxr6GPlTqaFNKbcyt624LVfHUtGz1DVuZ6VlwfO8eO\/yhv7+5af5w9QfxF3SSPlcsUKRLi9QTt9MUzaJy4GYeB9VMszKudndd61usUgfiCy\/CWg73k9FcJcUHAUoP5Gf9WtiOaZE0bYTyl+zH7+Cmr\/VASGDF9yc45Oqd1Lvbmv1SUlAInKqDJ9nzLXIZHLHegw7CCpKPjYLM9hzmGUkSGk0ozovgSNN8tUWor+Xq1PXrE3hx5bfUirPCNdICUIBfw3YMJOLVTnMrObotKk9yjdR7rBdgVMAM+MPfjRAIwxKGwE6ZFhr+VJ2lrhxkKmUB4FKnQgS+fJW\/sPcTusdRc5x+2KRIKroO7kYVqgkExRrH8GP65Z+dqcDrUySpTBCFtPGycJgiBe6Jza4UgKB+BYwEEm189deE6qx2vbk598DyrnVLLIa0IhWaVRgmnlhb6CGA1NMVb2XAkcahfmhzonFbRfONAstUw47REbLFiCeLhHseB7mkp\/2\/TTBdO3oWyuoBlttAnV8xyyzNpRMkdpVSPTbmdEWohq6Q3Qv552p9mfmPsFa1p1mnYMWP+P7teBhpvwnMDyaA59T9JjNaWBPid2+oMntTAieLUle503c9hQohfpQv36XseaJqALTwhws91dAmZuQywkb\/jgl9aMGaQ9Xk24SWNO\/ftgeUvYYdUshfVTEj3uMYio8eai0XXZw72EC2pt+OImUh3jxHzRc4mTDhkVwNkFKoULVBAwlbZ3ZFslRRueXcfM7udjtG\/JZOvp4rUbO6jvj4d+Xo3FPNaxPuVYOalIjjcnuuvsaMS26cj0lY5wSMdPEAAotK07DNlvQCkp6CPCM+K1HXPv7RQ5fT0dmqoJuWAzaaQ8lYR85HU9gC+rdaYOZrMKfT\/LX\/QXVrYlSauFsntbjyufTj3qjgojCicDWgHMdL1DWA7AlvUwY43XPi\/ZHfSly0Fqlm7pfkVTZ76NkSP6ptdL3Q498hjlaWtkN\/G\/kpy0cRf+YF\/dzcOPzIWmZIqfZTmTg2w9yqd2xrLnDKLW\/9FhTwye6KdoawRo5CDqjHdGH7PpA1BfAtEBj0MVcj0pOxRsnaowrLywvvGxVjSs4GiAkDqVLsC1xzc96VDvEr39fZbhqxUWs4xmmLGjcEyPIqvev59qAwFSNc\/xFY2Ho6p2uICZjXOjlRHum5wLQGL+hWRBQ7ObhvMAAxgJKx2EyBcW6oOygyVNsqCNbq5Qht+aQtk3P6TnjMqBzuQHb\/\/EtEfoRs06s19pbhFNijVraA7iYbmQ+RwGN\/cFU5\/92k8OuopVd0dm1oJg\/K8i9hRCP7BvCnehVnaVl1ET8ap98TBaapsxpvQ==","iv":"f931afd2b1f02681ddca87848912d8e4","s":"607f70df0c06dd9f"}