Luxury brands desperately need to step up their marketing efforts during the post-purchase components of the purchase journey, since they may be missing out on a chance to turn brand loyalists into brand advocates, according to research from Condé Nast Ideactive in partnership with Ipsos Mendelsohn.
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","iv":"2e4c1881d88ed867aacbecd79023984e","s":"fc6b2565b87e23a2"}