Luxury brands desperately need to step up their marketing efforts during the post-purchase components of the purchase journey, since they may be missing out on a chance to turn brand loyalists into brand advocates, according to research from Condé Nast Ideactive in partnership with Ipsos Mendelsohn.
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","iv":"c0f5904707ac50bd4655d5993b34b526","s":"64a15f4c6c29595f"}