Luxury brands desperately need to step up their marketing efforts during the post-purchase components of the purchase journey, since they may be missing out on a chance to turn brand loyalists into brand advocates, according to research from Condé Nast Ideactive in partnership with Ipsos Mendelsohn.
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","iv":"f22f113b1dc895ca94fcb907d9bcd5cc","s":"a27c6ef0c4acabda"}