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Feb. 26, 2026
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Travel and hospitality

China to take largest global tourism market title by 2032: Accor, McKinsey

March 20, 2023

Accor’s latest round of research uncovers that, just ahead of the pandemic, 6-8 percent of carbon emissions generated by the region resulted from tourism, presenting a challenge as leaders look for new ways to lessen the growing industry's environmental impact. Image credit: CNW Group/Accor Six to 8 percent of carbon emissions generated by mainland China resulted from tourism, presenting a challenge as leaders look for new ways to lessen the growing industry's environmental impact. Image credit: CNW Group/Accor

 

By Amirah Keaton

Arriving just as travel restrictions ease in mainland China, new research takes a closer look at the status of the region’s growing tourism trade, drawing attention to sustainability considerations as the travel business booms.

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