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Mobile

Ralph Lauren sponsors Conde Nast’s GQ fashion app

December 14, 2009

 

By Staff reports

poloPolo Ralph Lauren Corp. is sponsoring GQ magazine’s new mobile application in an effort to promote the preppy retailer's fragrances.

GQ Style Picks, the application for the iPhone and iPod touch, is powered by NearbyNow and features style tips and options from the men’s magazine and a "click-to-find nearby" and a "click-to-find online" commerce option. Polo has a channel within the application that includes tips and videos from the preppy retailer.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Harrods announces key leadership appointment
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Diptyque plays with the surreal in holiday tale
  9. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  10. Armani, Chanel kick off inaugural Architectural Digest tablet edition
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