Marketing
April 20, 2023
Discounting and traditional branding can dent brand equity, whereas emotional storytelling increases the scope for achieving higher profit margins. Image credit: Louis Vuitton
By a Luxury Daily columnist
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","iv":"1f2beab7f7c6eda83a8e3d9e4a3bd362","s":"f07742e6c44f9779"}
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