Marketing
June 5, 2023
Product placement, musicality and scene pacing are just a few factors optimizing paid content performance on the professional network's site. Image credit: Christie's
By Amirah Keaton
New data regarding paid content placed on LinkedIn details exactly which changes in creative design are leading luxury brands toward improved key metrics.
{"ct":"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","iv":"e638a183337346c9df134b91452651b9","s":"982fb45cfd99ced0"}
Share your thoughts. Click here