Marketing
June 5, 2023
Product placement, musicality and scene pacing are just a few factors optimizing paid content performance on the professional network's site. Image credit: Christie's
By Amirah Keaton
New data regarding paid content placed on LinkedIn details exactly which changes in creative design are leading luxury brands toward improved key metrics.
{"ct":"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","iv":"a83b3fa4593378a0f5456acc656eeb13","s":"fa4cc934e3825dd7"}
Share your thoughts. Click here