Marketing
June 5, 2023
Product placement, musicality and scene pacing are just a few factors optimizing paid content performance on the professional network's site. Image credit: Christie's
By Amirah Keaton
New data regarding paid content placed on LinkedIn details exactly which changes in creative design are leading luxury brands toward improved key metrics.
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