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Chanel taps iPad’s unique capabilities to showcase watch collection

June 11, 2010

 

By Peter Finocchiaro

chanelLuxury brand Chanel is promoting its new J12 Marine Series of watches through The New York Times’ Editors’ Choice iPad application.

Chanel tapped Medialets for the ad creative. The campaign targets users through three ads, using both banner and interstitial media.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Unifying influencer marketing strategy can unlock growth potential: Inpulsus CEO
  7. Dior dives into French Riviera with escapist fragrance
  8. Free webinar Oct. 27: Finances of the luxury home buyer
  9. Audi propels Santa into the future with electric sleigh
  10. Hermès showcases the surreal for spring campaign
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