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Internet

Ferrari drives Web surfers to new microsite via social media blasts

March 19, 2012

 

By Tricia Carr

Italian automaker Ferrari tapping its social media feeds to promote F12berlinetta.com, a microsite created by the brand to display the engineering, style, dynamics and specifications of its new model.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Dior dives into French Riviera with escapist fragrance
  3. WatchBox looks for growth in editorial integration
  4. What packs more punch: unknown models or celebrity endorsements?
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Sephora introduces new concept for SEPHORiA 2026
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. For high-end fashion brands, wellness is the ultimate luxury
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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