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Mobile

Gucci exec reveals mobile commerce app sees 600K downloads

July 7, 2010

 

By Giselle Tsirulnik

gucciappNEW YORK – With the generation of luxury shoppers changing, new media such as mobile and social are becoming increasingly important for the brands in this space, according to a panel at the Luxury Interactive 2010 Conference.

Brand such as Estee Lauder and Gucci expressed that they have dabbed their feet in mobile and recognize that this is the direction that the luxury marketer’s strategy is heading. The future of luxury marketing follows consumer behavior.

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