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Commerce

David Yurman slots new ambassador into latest marketing effort

September 5, 2023

The label is putting a Gen Z digital celebrity at the heart of its latest advertising effort. Image courtesy of David Yurman The label is placing 25-year-old American social media star Sofia Richie Grainge at the center of a new campaign. Image courtesy of David Yurman

 

By Luxury Daily News Service

U.S. jeweler David Yurman has recruited a rising name, casting American social media star Sofia Richie Grainge in its latest advertising release.

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