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Virgin Limited Edition goes with digital to market luxury safari experience

March 28, 2012

 

By Tricia Carr

High-end travel group Virgin Limited Edition is using social media and a dedicated microsite to market its new luxury safari camp called Mahali Mzuri, an experience that offers exclusive excursions and opportunities to see African wildlife.

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  1. The Macallan hosts exclusive residency at Rosewood Baha Mar
  2. RH opens Detroit showroom
  3. Versace announces exit of Dario Vitale as creative director
  4. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  5. CFDA bans fur from New York Fashion Week
  6. Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum
  7. Audemars Piguet goes global with new boutique concept
  8. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  9. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  10. Dolce & Gabbana introduces advent calendar this season
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