Mobile
July 30, 2010
By Peter Finocchiaro
Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.
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","iv":"71c2503c7088edac7bfd258c6a1f12ee","s":"1f4a6f131956ac89"}
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