Mobile
July 30, 2010
By Peter Finocchiaro
Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.
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","iv":"9ecc375ce6e2aab5e24c3461bff44c0c","s":"b6151609d7b87063"}
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