Mobile
July 30, 2010
By Peter Finocchiaro
Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.
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sRcDysLp8hajM7zy\/thP7oIIbZ9GgS3Bj\/fN3L+7l6mQ1hwKS4uygbYntnDLhVGEz8\/Al854LHQOcOFNfVbFbHyhX99d9CzfYOPOxPCTdNn\/jRGwb9zge6p9YL5ZJKX9F0yLGdtj\/aF7Uez8Zkxkkfqj+qq1SunBVtgqxMYajjHhBbCbqO0QF9JTVkJjlb9pFLMsfbyJwxMFEKppXnfODARpI6OTGH6ziuzMdx\/+sqCbZOhkZLosa9vhqLLfO9OCtQQ5L15eCxU\/AtIlwvGG1e4b7v+7UyfV+IbSXrAYj3\/DOVkDxCgUQDsINg+6TOw+dmwtCsS5XGfWeUv4KS\/\/9mLSuDsytfZ5k1HEOo6w434RgPfMdFbuAfXw0aO8q409PcDZLDJYiZ5V+iKNtwj6SrZ6r6hz\/fxVVL\/1M3ysnzYbrXOhgapN0lRErt4GwuQb3ET2M7lQ\/mCK87WG3k0lmrHAmzaCa3KfD3pDBGfUXotHRRzpSuNr0I3nA8c3DdslqnWVKNFIUDfancmBP\/exzyvWWEjDKkzT\/4A1TsT0HoLUIXTDwhgIBMXpwWAbWvdToDJ2Aw18RGig1dhUcYmcDD3tvVV7mZRxlKLiWxos2uO6+JHay6RshAFDyIG4mGsJKBzcOJajZnBIQdUuS\/GGkKBUEROs6EUq3DIDSf7rKSYld5XgdTcFzaVrSqmQu1E8Ow8uvnJyVxfdHV78i1CD8mbe5GVnUEcrUKU6gYimGULQnRgIIY2KeT91Dnelk6XWti12ghEkx2GQFtjBak0NT5oAGf65QSt2XikpM4FGvoZZuQ05BKoDXx+5SgLC8PkA85auYMZuOPla9ZGOIYd+3hX03fv5A7PzVoPRtHaLcFgB2MFZ\/jX5qmbjWijTly739LkeY\/qcuWKG3E+3wK\/Tpz7ExhWgOr5qKDwZ\/0fQTsTV9xl96qBxGntDezj6CynduAiX82PpLTeULoghoCwUjLdwJd1Ef2xlA9gVB0RejymVBOcz7K3I8cBck+sDe1VYsArZog87+SsvZqK5mn5cxGUxrXJTR9sURMxaCTcwre3fRD+wUHtU48j5fzprjvoI8QvynndZNWrXhLz31E0kHjYBGZjg+GWvGGrjiwCrc\/Gc7OpVKjsVpiRVy1xbw2V+bjT1JPFb1wQ3\/WjKG+gskbR\/Ln7hiiFCqDcyS1QHHXyAfhRasa12SgyJvgvH4+SK9\/pqQKsft1LAPjvYGrPaxPW5AvgpVavfNKsvRSGETF6NfJtSYpfHuNy+zmFDdP4OZuPwlwdu4Ge9gDC\/6zjh+JIB75o7Vc4QxeYrw6k5i14FuIGcZjqS6oozSD1GsfU744haZT6\/VmXmSPwtmh5\/XtbfoQpjkiBvFOM2LcAa\/zchFJhJCYlFKl8vFJ5zyyxc27o70Cqaru8UtKA1N57QX5\/JgMaL4xNg\/d45xZf+9g\/DDQ8AKd+qyQPTIoX6RYZBuPTrmi7v3fEv8m4DUnTSY4M+5vN4iqyI8bIhMe7JMVfoPNO30Cbjd65v1zK0Ka4HItkMXXtpgLsCPLaKbjtexKe\/Iq1NE1c1fNNW9zw\/D75zmz8Ub04iqQtHn9ky6g2XyVefX1U4Ce4dPfRdbOB9uBeB+AGWFs8J2zhpGfZ2sMaYYNmUWu2pMibuc8po6hkuUsz5mXRN4MaA2PHtWpKW0uJDgddoK5LpGsZMx+ltJNUzPAfMkUoJn1+nFgAKSZtzkFzbn3sFMysI7aqmnH6H+1Q1V2FNXn43bTYCMXN0WV6bBaX1suGtvDWf\/qhbz4WDkbdU4KVi\/B6IGf9BktJ2dirUlWTe+MZbul0vWJGcK+Og7lp8aCh5C6+VrU+pS8aIgGpQhXiU9Mx3bneWbcXzXxn4dtXnZj+3YgHrZHPc5ptK7cz80aC52hEswtxyE+d5RaI\/zkL24cnbgfTNSgTwRNUXa3ywfTv9WPoyO7iGfymi9jgFdJv0iMoKk7mEIprDn1OtWvCuKeRITW4o89FmpG9zBOZw8Ymgj8vKzLHRAiDCZbfSIO6alZapFnSkgmADkiE8urLbFVuPGt5PxtBoIv7Hhaoxig4e5d5VtUIHfeYrDeF96YQEWyP2JUPzd4TYUr23zbQo\/ZGxNbV9XBH69207oEZg38PQiEOeifEqRs3axsid6NqoT++OgnqpdfreAP\/BCc30e9jTOCer22xZk4klwIFceUFJS492e0QBKdM78vgVvjZQb19\/OXnfExqg9B5s1ERy2fecDaF7bsKJwcTRd9JaMMCrNH8+IQVMnn6Fk9SYSdubcdtMRuo1day+aaq8zWsJnG\/xx2i0ApP4wBwXc5Tdf3slsuKUQxNtXFbPYSuM1gxwsLX7qHZA1ZUyD+4PIJqv+uY4yuxU04dy0Cviz\/aq8YaPl9mfqhN\/ub7SYi4tHM+1Nq\/byB4TcDQmYwNpxNQOVfBNqjb70jptBrUErPsk7ZdJBHQa\/47ZhZG11OsFeQh1x3plP23BikEdZipXhxMf09DXtkX7UboaYmeO2COrqVzsdFwZTLFra6VJJyvN3Mhtzkn7uQxK7HL5fwQM1\/zHF5MAaDJq1CVZjIIevfMleyxIoo8lv33m5MeNBTVhgNW4ecvlAHKldvfoiRrSTHg1TO5XZ+Ok6TtY0BJni2rYwSl735IZ4q798paHjMtpriwpU3XnyNqfGWADMEFF4uzuP8XA\/cJliB3XmflmdkcyTJ3p71tfgXD0p9cBLEIv1y7vvoV91F2LxpHfYRd1mTHFrBwSpRVh6YsAP9AbsAbtPach2iwtc2w2qXW5Op5rY4yH2iQoyysHg4Nw8a7TGoCCzFHTLHx1XRA2YcDa0tNiL91ILgI6c9o6rqsQJnSSP9qdBKqF7TZMCzRkE\/TlZku32N+eVzdsuRWWwCH1W\/oM1Iro6b1DIR9RXxQCoBdG8Ta8A+tf3d2KzNQUV2\/p8jZdc7Zyexm8pUWOllD9bvC6o8+R0fDn4WJeUl2ueQI9pN2nqdQg3ruj2kZTAxFWAX9J2CLCHl\/LMJ\/6iwyZQqWHeAfraf7PE4qAsi53tK7wF+C\/9V5G0XYWoDvNvhhL+mRMGRk0hz\/dY1nDy+bJlsS6CcxCB8RGg+\/IFyEoc+chKEExQUPT1xmN8GZ\/MKHvMjZIndpXiHMbEvou+hpNIUoFxMCm7+hZSUB7K8L6Wxow2v\/lJfuSZ7H46T\/p8XiFyVFa7N9NJ1qyTspCXHGN2Xulh1SeHBTagz1yJUHUV7EUEh5ISrlsDFxoDU\/DMJ+b+JjU\/PArPZsq9oeWXqr1ga9Wuh6UfnfqPNnbA3i\/zOrgyxOywuy3mR6+LL8yRG7lga33fE7XJAku+0vqpMFUvciXAMxj52g39S6m0wOoSKm1CqYSpazMXYsoBWt+3NriVgnQC4kJaCZs65gVJp1RxSpVte52AxxPtRUV3drNUWVjm19xLTY55vWNKXyIE2v4PYj3aWKdVc7VdM2DQUvlARlIzKSmra6JiqyfPjhw4g6gvujSMrVoLzVU7K\/ynOWN0jKt\/Xm+ggR3HdadpLzGPKr3mJ6gPfKx0LAx23iC4ZoXuJruM4sJs0tQbHLxaD1Nrzeer7N7dyGW6ShjYGU86ZsrTSA9ijPiiROgBVp8JAaFGuGRWXTuecdveK\/6e0xrU3Oozb+e404lr2ldrgurtuI1UwTpgoQIbvVs9OsgRbHxOJeNUs89AoxNCEqs2iNyuQWDw1nN5O7Cx7hWLzp09Y8a9wcfkHT2kte3RwfU1EBF6wd7LE4\/UFGYPTJCAROruuOYeAYbl8ZlmD\/13vjzgULGuHHxJBKXiCHBqclkcy5mjOhDB6WNN5uv6sup9IOnga\/a26s+jRV8ZVG6yCLl0WIhnw0xqNlLeJ15ZnoQnVFU3ZtCLzLN9CGM1BkY384vN1MvCF2xlgq2Nk7hmGmNEWt4\/kXWkYRrsf3Vx9\/0pBR+tUzI5Zy+OdKVVkhCoxacALSLfPQCICggmzIsEeqKgcjE8qaHrDFa1sl8mPkBVlibrmuP9psQxdpEsHPPLcE6suiSEvuLC6o1MDVhRuQCkkwGiMGFPeJaMj0vVD0O5GJrFVRXgAvE+8PSgThfScVjhky6ZIdKmgS70j23nB69IVBhSriqd9QYJyPDKSwLT+mU9qShpne9BaXOOfDwa3rIPVU\/2G1OHLpRtQxv\/S\/jEfOnpsZKBtlsP7RqIJ+UYB5whp0Ef35vHQw7B8DfdWxmveOkqp8YJbHVX1jGuEfbh7w2TdddsI9JxLe68CvQOXBTOxILPww\/0HFpVf1uVmcTjcViNvo1XMsl4KD5wDRmBAytaswm7mr0tN6AiHZ0LJriOeTtCB9Qg2azzIUzExRGZTJJ+rdtg+VX1ifpmG8ewtM1m5vKG3iCNLMEIIWOpDXMM8ERua+vriTTj9fyJz6yCw1pgTIOWf4H0WVYmsjSZx0e5lbRb2B8mIbUZesLJdVwmtnpYWGXxzFgqb3hMiq+0wry5EO68yv5M5\/lmr9Mm+sFlz2dDRxiz+ilZqXCo3o\/5g\/ACbAs3XDmgKC5KDoYfY034VlLiIm4lb4p4E1VrbjtKaDzRTtOA5AO9p\/2tjeYDsxdklZgYD1GcN8PF9HKJh7CZvFMjIBtwTQUQwG0z6XNMX66Cest4vP4YtmiZglrP6cTPiG\/d+xKwIbDgBOHBwMM\/9kfRkURNml6o7vrDm7VY3QRfCEiznNVb9yLQHaewe8UvoAoCBtFTw\/jipVXLDB49+NYARqu\/kHGr\/J8OSElvRXMjDCpQ+bmMecxjv9kds24+HXW3jy1mSNdnd6vhZ+MkdCYSm2lPI6YJ+mpdEbaYe5xiNOPHkquiq3xRY3Ym0BdAQezyHwbwSziTbaeOTYpm8BXD29rJeD7Mxz8+Q+52MAAhoaK5OEOa0Cv3vo2i\/a1Ad5A67QhRwXeHvYNtn0DgNXPr7q5W0ZCsnF1dzWlnZ8ElKmO1GXFFAaanLSzYzqqRE54iUh7FrbfPBt2DRRVBB6U6XDdm78UMUO7t7lETM7Ks0M1Z78WL4BHsR4YKmDpnCG0ZhncOpQj5gaESDvU74d30ZU0oUiDHjF9QntG+V3nxIL7WxoCJ0gmN5oUYx6zLVE=","iv":"4f535657708bd1abc6ca5b32fff8e9ad","s":"2ce3cd8d2870e490"}
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