Mobile
July 30, 2010
By Peter Finocchiaro
Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.
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","iv":"2a4eb4b9a4923c3edf93ec6fb5df9e05","s":"08084903833d7c93"}
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