Mobile
July 30, 2010
By Peter Finocchiaro
Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.
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","iv":"d2dea6d4e0d786877affff4937b5db5d","s":"d28dd4669572aee4"}
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