Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
{"ct":"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","iv":"72f4af8228fc645007e6cd007e50d2f3","s":"a7cbab9a2ef5c87e"}
Share your thoughts. Click here