Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
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