Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
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