Fragrance and personal care
November 28, 2023
Deals valued at over $1 billion and under $100 million are expected to increase in volume over the next two years. Image credit: L'Oréal Paris
By Zach James
Prestige beauty players are balancing the challenge of appealing to younger consumers with the advantages that strong pricing power and loyal consumer bases bring, according to global managing consulting firm Kearney.
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",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