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Barneys, Trump up engagement through interactive mobile ads

April 2, 2012

 

By Rachel Lamb

Marketers Barneys New York, Trump Hotels Collection, Christie’s, Lexus, Martin Katz, Vérité and Arturo Fuente stand out with completely interactive ads in the April version of Robb Report for the iPad.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. WatchBox looks for growth in editorial integration
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Exclusive Resorts purchases Inspirato for $59M
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. For high-end fashion brands, wellness is the ultimate luxury
  10. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
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